by NewsWhip | Jun 19, 2017 | Digital Journalism
How should publishers and brands go about looking to connect with specific interests and readerships? At WhipSmart, an panel of niche publishing experts gave their view. L-R: Ashish Patel, Dan Mazei, Lucia Moses, Youyoung Lee and Steve Rubel. At WhipSmart, we heard...
by NewsWhip | Jun 15, 2017 | Digital Journalism, Brands
Social media wins aren’t just for big brands. Small brands can leverage social to create authentic experiences and thriving communities. How can brands thrive on social media, if they’re not wielding a Pepsi or Apple-sized budget? A recent survey by Clutch...
by NewsWhip | Jun 13, 2017 | Digital Journalism
We look back on the UK election to see how party messages were shared and discussed on social media, and find an engagement gulf between the Labour party and Conservatives. The results of last Thursday’s UK election came as a surprise for many observers. After...
by NewsWhip | Jun 13, 2017 | Digital Journalism
We talk WhipSmart, our inaugural conference on social media, analytics and digital strategy, that paved the way forward with insights from leaders in media and brand newsrooms. Last week, we welcomed over 200 movers and shakers from media, agencies, and brands to the...
by NewsWhip | Jun 6, 2017 | Interviews, Digital Journalism
With so much unrest in the world, we spoke to two USA TODAY innovators about creating a positive, video-first community that thrives on social. USA TODAY is a mammoth of a publisher, with publications spanning the entire U.S., from local towns to bustling...
by NewsWhip | May 30, 2017 | Interviews, Digital Journalism
With niche publications having a renaissance on social media, we talk to Eric Pickhartz of Wide Open Spaces, an outdoors-focused publisher that prides itself on being optimized for social. Niche media outlets seem to be enjoying their spotlight on social media. These...
by NewsWhip | Apr 19, 2017 | Digital Journalism
A ranking of the most engaged websites on Facebook, with the top 25 sites and analysis. January 2017 saw record levels of engagement with content for many sites on Facebook. Interest in political content and coverage shot upwards, as top sites like NBC, CNN and Fox...
by NewsWhip | Apr 13, 2017 | Digital Journalism
What makes readers click a share over a like? With organic distribution so important on social, we look to understanding the content that makes a difference. In the battle for social media engagement, a share goes a great deal further than a like. But is there a...
by NewsWhip | Apr 6, 2017 | Digital Journalism
Video, photo, links… What are the most engaging content formats for Facebook Pages? Here’s what the most successful post types are across verticals. Last week, we took a look at some of the Facebook Pages with the highest engagements averages per post....
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
