by NewsWhip | Jul 18, 2023 | Communications & PR, Brands
Excitement surrounding Barbie has reached new heights this year thanks to the release of the much-anticipated movie starring Margot Robbie in July. This has sparked Barbiemania, causing many brands from various industries to jump on the trend and collaborate with the...
by NewsWhip | Jan 15, 2015 | Brands, NewsWhip Announcements
NewsWhip recently partnered with Edelman and Muck Rack to find how social distribution is effecting how content is consumed online. In this guest post, Steve Rubel, Chief Content Strategist for Edelman PR, outlines what a deep analysis of NewsWhip data told the PR...
by NewsWhip | Aug 29, 2013 | Other
Riding on the coattails of a big news story isn’t a new tactic, but in an increasingly measurable media world, spotting an opportunity is becoming more science than art. ‘Newsjacking’ is a creative marketing approach which has attracted a surge in interest in recent...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
