by NewsWhip | Apr 12, 2016 | Communications & PR
With each potential presidential candidate enjoying significant reach on social, how is that translating into engagement for publishers? When we first started covering the US Election 2016 for the blog, there were almost twenty candidates and all to play for. Now,...
by NewsWhip | Apr 5, 2016 | Communications & PR
We look at what Election 2016 stories show signs of evergreen status, and what publishers can learn from them. Last week, we took a look at some of the biggest Election 2016 stories for five leading publishers. One of the most interesting trends to emerge from our...
by NewsWhip | Jan 29, 2016 | Communications & PR
We take a look at candidates’ strategies on Facebook and Instagram, weighing up the different approaches and level of engagement. Facebook and Instagram are two very different platforms and offer very different opportunities for engagement. While Facebook...
by NewsWhip | Jan 26, 2016 | Communications & PR
Instagram is booming and has huge potential for engagement – so how are Election 2016 candidates using it to engage with supporters? Election 2016 is poised to kick off properly in Iowa next week. With this in mind, we’re expanding our coverage of the...
by NewsWhip | Jan 5, 2016 | Digital Journalism, Brands
Ahead of a busy year in politics, we outline four key tips for political communicators in 2016. Political campaigning on social media for this year’s US presidential election has already started in earnest and is only set to intensify. For many candidates in the...
by NewsWhip | Dec 16, 2015 | Digital Journalism, Brands
We give out the 2015 Whippies for the best brands, sports teams, and politicians on social media in 2015. With 2015 drawing to a close, it’s time to look back at what worked on social media this year. Throughout the year, we’ve analysed the most...
by NewsWhip | Nov 24, 2015 | Digital Journalism
Debate clips, campaign ads and policy explainers: we take a look at how the US presidential candidates are making the most of Facebook video. Our look at the performance of the US presidential candidates on social threw up some unexpected surprises. For one thing, the...
by NewsWhip | Oct 13, 2015 | Digital Journalism
A tale of two candidates: ahead of tonight’s first Democrat debate in Las Vegas, we rank the Facebook performance of the major Democratic candidates for the presidential nomination. Update, 6th November 2015: Ahead of the second Democrats’ debate in South...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
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TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
