by NewsWhip | Jul 26, 2018 | Digital Journalism
As platforms and publishers try to catch and hold their audiences with longer videos, we look at a few quick things to know about Facebook Watch. Fly-by audiences are so 2017. Audience loyalty has always been important, but for social platforms, mastering loyalty has...
by Benedict Nicholson | May 23, 2018 | Digital Journalism, Brands
Facebook videos are one of the key aspects of the platform, and Facebook has repeatedly committed to the format going into 2018. We look at the data to see what’s working in video so far this year. We’ve talked about Facebook videos before, but it’s an ever...
by NewsWhip | May 8, 2018 | Interviews, Digital Journalism
Amid 2018’s platform changes, some small digital publishers are quietly growing active audiences. We talk to Motherly about their flourishing community. The media landscape is crowded and noisy, much like having a roomful of newborns, all crying for your...
by NewsWhip | May 10, 2017 | Digital Journalism
As Summer 2017 approaches, we take a look into how news publishers are using Facebook video to reach and engage with their audiences on the platform. In spite of recent news controversies, Facebook video continues to be a format that the platform isn’t backing...
by NewsWhip | Apr 27, 2017 | Digital Journalism
The self-described “mischievous” Channel 4 News is a surprising underdog of viral content on Facebook. We dug into the data to find the secret formula. We’re always on the lookout for publishers and brands who are using innovative storytelling...
by NewsWhip | Apr 10, 2017 | Digital Journalism
We hear some ways that newsrooms have been experimenting with social video on different platforms, from the recent International Journalism Festival in Italy. At the International Journalism Festival in Perugia last week, a panel of leading social video publishers...
by NewsWhip | Feb 22, 2017 | Digital Journalism
We analyzed features across top Live video platforms in this cheatsheet. Discover which ones are perfect for engaging your audience. Live video engagement is only continuing to grow; just look at the numbers. We used NewsWhip Analytics to compare the engagements on...
by NewsWhip | Feb 20, 2017 | Digital Journalism
What news videos get people sharing on Facebook? We look at how videos’ share counts and trends have changed in a year. Last week, Facebook announced several new features for video, keeping up with their focus on the format. Audio on video will now autoplay for...
by NewsWhip | Jan 31, 2017 | Digital Journalism
How have headlines changed in two years? We look at ten publishers’ top stories to discover the trends behind engaging headlines on social. There’s no question that social media has changed the way that we read and share news. Publishers have had to adapt...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
