by NewsWhip | Sep 7, 2017 | Digital Journalism, Brands, Must reads
On social, content is the unchallenged king and users detest ads in their feeds. In turn, sponsored content on Facebook has become an instant hit for brands. In our report for brands, we saw that 90 percent of B2B customers prefer custom content as a way for brands...
by NewsWhip | Sep 6, 2017 | Digital Journalism
NewsWhip’s exclusive Facebook rankings of the most engaged sites in August 2017 show the top sites attracting shares, likes and comments on their content. Who says August was a quiet month for news? NewsWhip’s latest Facebook publisher rankings for August 2017...
by NewsWhip | Aug 28, 2017 | Digital Journalism, Must reads
Before the mobile and social era, media brands largely relied on force of habit to build and sustain their reader and viewerships. Newspapers and TV stations served similar content to the same readers through the same (owned) channels every day. Content was even...
by NewsWhip | Aug 24, 2017 | Brands
Brands are staking out their own space, creating content alongside publishers. But why should brands bother investing in content themselves? Shouldn’t they leave that up to the publishers? The answer is in the results. Just take a look at how GE’s brand...
by Benedict Nicholson | Aug 15, 2017 | Digital Journalism, Interviews, Must reads
The Associated Press delivers breaking news directly to thousands of customers around the globe. But how does the AP measure the impact of that content across social media, after it’s been distributed? AP Global News Manager Mark Davies tell us how NewsWhip...
by NewsWhip | Aug 1, 2017 | Digital Journalism
Our rankings of the biggest sites on Facebook in July 2017 show the publishers getting the most shares, likes, comments and reactions on their content. We haven’t looked at the engaged sites on Facebook in a few months, and there’s been plenty of action in the...
by NewsWhip | Jul 27, 2017 | Digital Journalism, Interviews
We talk to Naran Xadul’s founder, Sara Rosenthal, to find out how a passionate and Millennial-savvy blog created the top Spanish-language parenting community on Facebook. For a new publisher, standing out on Facebook can prove difficult. Especially if you...
by NewsWhip | Jul 12, 2017 | Blog hero
What are the secrets to going viral? We share how to predict the top stories, outshine your competition, and learn your audience inside and out. Going viral is the elusive, holy grail of content creation. You put hard work into a story, video, or epic meme, and hope...
by NewsWhip | Jul 5, 2017 | Digital Journalism
We look at three factors that contribute to engaging headlines on social media, including making the titles timely, educational and inspirational. Last summer, we looked at the characteristics of successful headlines on Facebook, parsing the numbers in the NewsWhip...