by NewsWhip | Dec 14, 2015 | Digital Journalism
Using 2014 and 2015 data, we set out three tips for publishers to maximise engagement this festive season. For publishers, the Christmas period offers unique opportunities for themed content. The season is generally light-hearted and feelgood, with a clear appeal to a...
by NewsWhip | Dec 3, 2015 | Digital Journalism
Using 2014 data, we take a look at the type of stories which go viral in the run-up to Christmas. For many users, Christmas talk has been filling up social feeds for weeks now. Between major festive marketing campaigns and people beginning (or finishing up) their...
by NewsWhip | Nov 30, 2015 | Interviews, Digital Journalism
Researcher Satu Vasantola published a paper with the Reuters Institute for the Study of Journalism recently about the type of content that gets shared online. Using NewsWhip data and other methods, Satu looked at the content output and social performance of the...
by NewsWhip | Nov 24, 2015 | Digital Journalism
Debate clips, campaign ads and policy explainers: we take a look at how the US presidential candidates are making the most of Facebook video. Our look at the performance of the US presidential candidates on social threw up some unexpected surprises. For one thing, the...
by NewsWhip | Nov 17, 2015 | Digital Journalism
We take a look at the biggest publishers on Facebook in October 2015. October on Facebook was dominated by politics and current affairs. In a month with multiple presidential debates, and one prospective presidential candidate’s appearance before a congressional...
by NewsWhip | Oct 8, 2015 | Brands, Digital Journalism
We compile a list of six key tools for communications and PR people looking to make the most of presence on social. Social media is the dominant force in professional communications today, impacting strategies in everything from marketing to publishing to public...
by NewsWhip | Sep 23, 2015 | Brands, Digital Journalism
Rankings of the most successful publishers on Facebook in August, with full data for the top 25 sites. After a strong showing in July, Fox News continued its surge in August to become the most successful publisher on Facebook by overall interactions. It also retains...
by NewsWhip | Sep 10, 2015 | Digital Journalism
With the presidential election hotting up, we look at the engagement on some of the Republican Presidential candidates on Facebook. Social media will play a big part in next year’s US election. In addition to existing voters, many who will be coming of age and voting...
by NewsWhip | Aug 18, 2015 | Interviews
We talk to a Senior Producer at CBC News about the role that social media plays in getting content to readers on his platforms. Michael Bolen is a Senior Producer with CBC News’ Social Trends team in Canada. A few months ago, we named CBC the second...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
