by Benedict Nicholson | Jan 10, 2019 | Brands
We sat down with LEGO’s Senior Manager of Global Social Media to discuss the brand, content creation and social media. Real-time content and social media is a challenge many brands are now finding themselves having to face up to, as part of the modern world. We...
by NewsWhip | Apr 20, 2017 | Digital Journalism, Interviews
As cannabis laws change, so does the conversation on social media. We talk to KINDLAND’s founder Mike France on the evolving scene for cannabis publishers. What’s one the hottest growing niches for publishers right now? One might even say it’s so hot, it’s...
by NewsWhip | Jan 17, 2017 | Digital Journalism
Pinterest is often an underdog platform for publishers. We look at how Pinterest engagement has grown in the past two years and how it can yield success for content creators. With 150 million active monthly users, Pinterest is not as prolific as the likes of...
by NewsWhip | Mar 10, 2016 | Brands
As brands pivot to becoming publishers, they need to master creating valuable content and measuring their impact. The brand newsroom is becoming more common as companies realize the value of content. 76% of brands will rely on content marketing in 2016, in order to...
by NewsWhip | Jan 28, 2016 | Brands
Everyone loves a star, and athletes are our modern Herculean heroes. Check out how teams can drive their sports engagement through champions. (photo courtesy of Keith Allison) When we dove into the NBA’s most engaging videos and content trends of 2015, we found...
by NewsWhip | Jan 25, 2016 | Brands
Brands are already penning their Valentines as we enter February. Check out these social media tips for brands looking to reach lovebirds. Brands are competing to win the hearts of consumers this Valentine’s, and for good reason. According to the National Retail...
by NewsWhip | Jan 20, 2016 | Brands
As the Super Bowl approaches, we take a look into which NFL teams are winning with their native Facebook content, and which posts are their MVPs. Super Bowl Sunday is less than a month away. Last post, we looked at which teams had the biggest total Facebook...
by NewsWhip | Jan 4, 2016 | Brands
A new year is here, and with it, new technologies. Check out the latest apps to make your social content score big. In 2015, we began to dive into sports marketing and how to create viral content that makes fans go wild. We discovered the teams that lead the social...
by NewsWhip | Dec 29, 2015 | Brands
Baseball’s bigger than ever, and MLB teams are hitting home runs on Facebook video. America’s pastime might be in the off-season, but with the year at a close, we can look at which baseball teams scored the most-engaging videos on Facebook. Think it’s all about...
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