by Benedict Nicholson | Sep 1, 2022 | Brands
This blog is a guest piece from Chris Smith, Senior Strategist at the Red Consultancy, who used NewsWhip data in their latest report on the World Cup and Christmas. Comms and PR planning has changed massively in recent years, but it remains a crucial pillar of any...
by NewsWhip | Dec 21, 2015 | Brands
Tis the season to stuff our bellies. The holidays are a time of cooking up special recipes, indulging in festive favorites, and leaving cookies out for Santa. The holiday preparations carry over to social media. Many food and beverage brands are used...
by NewsWhip | Dec 14, 2015 | Digital Journalism
Using 2014 and 2015 data, we set out three tips for publishers to maximise engagement this festive season. For publishers, the Christmas period offers unique opportunities for themed content. The season is generally light-hearted and feelgood, with a clear appeal to a...
by NewsWhip | Dec 3, 2015 | Digital Journalism
Using 2014 data, we take a look at the type of stories which go viral in the run-up to Christmas. For many users, Christmas talk has been filling up social feeds for weeks now. Between major festive marketing campaigns and people beginning (or finishing up) their...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
