by NewsWhip | Nov 16, 2017 | Interviews, Brands, Digital Journalism
For the Red Bulls, Disneys, and Taco Bells of the world, creating a buzz on social seems as easy as snapping their fingers. But for other brands, it can be challenging to stand out. We can’t all be Red Bull or BuzzFeed, and we shouldn’t want to be. Instead of looking...
by NewsWhip | May 16, 2017 | Case Study, Brands, Digital Journalism
Reactive storytelling can create viral wins for brands on social. Reebok’s Dan Mazei shares the secret formula to creating a nimble, strategic brand newsroom.   — Reactive storytelling is a way for brands to deliver a relevant message on a viral moment in the...
by NewsWhip | Mar 10, 2016 | Brands
As brands pivot to becoming publishers, they need to master creating valuable content and measuring their impact. The brand newsroom is becoming more common as companies realize the value of content. 76% of brands will rely on content marketing in 2016, in order to...
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