by Alexander Kallner | Apr 21, 2025 | Communications & PR, Uncategorized
In a world where brand perception can shift with a single post, effective online reputation monitoring is no longer optional. It’s essential. The sheer volume of chatter across social platforms makes it easy for crucial signals to get lost in the noise. For...
by Haley Corzo | Jan 19, 2024 | Brands
“I prefer HEB.” That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. In our last brand...
by Haley Corzo | Dec 7, 2023 | Brands
Earned media is unpredictable. While one day a company might receive coverage that frames it in a positive light, on the very next it can find itself facing an eruption of negative coverage. That’s what happened to Target last month as the holiday shopping season had...
by NewsWhip | Nov 21, 2023 | Brands
If you haven’t heard of Blackpink, it’s time to get up to speed! Formed in 2016, they are now one of the world’s most renowned K-pop girl groups, featuring members Jisoo, Jennie, Rosé, and Lisa. In 2023 alone, they headlined at Coachella, embarked on a...
by Haley Corzo | Feb 7, 2023 | Brands
December’s brand coverage analysis wrapped up the year with a slew of positive media stories about some of the biggest brands around, but January has reminded us just how quickly negative press can also generate attention, with brands like Pfizer and Tesla bearing the...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
