by Benedict Nicholson | Oct 24, 2023 | Brands
Regular readers will know that we frequently cover the top content mentioning Fortune 100 brands, but this month and going forward we’re going to expand the scope of this analysis a little. In the past we’ve looked specifically at earned media coverage, but we...
by Haley Corzo | Aug 3, 2023 | Brands
Summer is a time to indulge. It’s the perfect excuse to treat yourself to a well-deserved vacation, ice cream after every meal, or maybe a John Deere tractor? For one woman in Massachusetts, a tractor was the perfect 97th birthday treat, and it became one of the...
by Haley Corzo | Jun 22, 2023 | Brands
The flood of news about brands isn’t slowing down any time soon, and it seems as if every day there’s something new in the headlines. That’s why every month we look at a rolling list of the Fortune 100 companies to see their levels of media and public interest, and...
by Haley Corzo | Dec 14, 2022 | Brands
In our October edition of the top brand stories we highlighted how Elon Musk steered conversations about Twitter online, with the media reporting broadly about the unfolding situation since he acquired the platform. In November, however, it was a single tweet from the...
by Haley Corzo | Sep 15, 2022 | Brands
Just as August was coming to a close, Bank of America announced its new initiative to make buying a home easier and more affordable for Black and Hispanic/Latino communities, which includes zero-down-payment and zero-closing mortgages for first-time home buyers. The...
by Haley Corzo | Jun 21, 2022 | Brands
This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business...
by Haley Corzo | May 20, 2022 | Communications & PR
Welcome to the NewsWhip Daily spotlight round-up for the week of May 16th. This week, Elon Musk’s Twitter deal is on hold, and the media reacts to a Netflix “culture memo.” If you’d like to subscribe to the newsletter itself, you can do that here....
by Haley Corzo | Jan 11, 2022 | Brands
In a span of one week at the turn of the year, Apple found itself amid major headlines for not one, but two different points of interest regarding its workers — employees staging a walkout and engineer retention incentives. Apple employees have been speaking out...
by Haley Corzo | Sep 3, 2021 | Communications & PR
The world is not unfamiliar with the power and fortune that Big Tech companies hold, and it’s been that way for some time now. We’ve all seen the rise of these unstoppable tech forces in the last decade, and it seems that even a devastating pandemic can’t stunt their...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
