by NewsWhip | Oct 27, 2015 | Digital Journalism
NewsWhip CEO Paul Quigley returns to the topic of Artificial Intelligence, and its implications for publishers. Last week I wrote about why NewsWhip is building an AI layer. Long story short: the volume of information and media being generated each day means that the...
by NewsWhip | Oct 21, 2015 | Digital Journalism
We look at the top performing sites on Facebook, adding in the native engagement for their main Facebook pages for the first time. With yesterday’s announcement that Facebook Instant Articles are finally live for all iPhone users, it looks as though the...
by NewsWhip | Oct 15, 2015 | Brands
After a few attention grabbing successes of ‘real-time marketing’ (RTM) from major brands over the last few years, this new area of marketing has become something of a darling to the industry. Commentators point to Oreo’s famous power out tweet, during Super Bowl...
by NewsWhip | Oct 14, 2015 | Digital Journalism
We analyze the data to see what length successful Facebook video publishers are making their clips. When it comes to video on Facebook, one question we get asked over and over is ‘what’s the ideal time range of a native video on Facebook?’...
by NewsWhip | Oct 13, 2015 | Digital Journalism
A tale of two candidates: ahead of tonight’s first Democrat debate in Las Vegas, we rank the Facebook performance of the major Democratic candidates for the presidential nomination. Update, 6th November 2015: Ahead of the second Democrats’ debate in South...
by NewsWhip | Sep 29, 2015 | Digital Journalism
With native/distributed content now a firm reality, publishers should once again be questioning how to measure the reach of their content. For many publishers, the advice to “go to where the audience is” is both familiar and frustrating. They know about...
by NewsWhip | Sep 25, 2015 | Digital Journalism
Playbuzz is a familiar name on The Whip. Having experienced tremendous growth over the last year, it came to frequently rank among the most successful publishers on Facebook in our monthly rankings. Now a platform for publishers to create and embed...
by NewsWhip | Sep 17, 2015 | Digital Journalism
We take a look at the biggest Facebook video publishers of August, and analyse some of the more successful approaches. [bctt tweet=”‘A year or two from now, we think Facebook will be mostly video.’ – Ted Zagat, Head of Ad Products –...
by NewsWhip | Sep 9, 2015 | Digital Journalism
Publishers are seeing more competition in timelines from ads and other promoted tweets – but are managing to hold their own in our latest Twitter rankings. In July, we saw some renewal in engagement with content on Twitter, and a wide variety in the most...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
