by NewsWhip | Dec 11, 2015 | Brands
Basketball is bigger than ever, and the teams are creating original content to inspire fans across the social spheres. We dive into which teams are winning this sports marketing arms race. Last time, we explored NBA’s biggest teams on Facebook Video for 2015. Here...
by NewsWhip | Dec 10, 2015 | Brands
Social media is transforming sports engagement, and the NBA is no exception. We check out which teams are creating the most-engaging videos on Facebook, and how. Want to see a social media slam dunk? Look no further than NBA teams on Facebook video. Basketball is...
by NewsWhip | Dec 3, 2015 | Digital Journalism
Using 2014 data, we take a look at the type of stories which go viral in the run-up to Christmas. For many users, Christmas talk has been filling up social feeds for weeks now. Between major festive marketing campaigns and people beginning (or finishing up) their...
by NewsWhip | Nov 30, 2015 | Digital Journalism, Interviews
Researcher Satu Vasantola published a paper with the Reuters Institute for the Study of Journalism recently about the type of content that gets shared online. Using NewsWhip data and other methods, Satu looked at the content output and social performance of the...
by NewsWhip | Nov 25, 2015 | Digital Journalism
We return with a ranking of the most visible publishers on Twitter in October 2015, rankings the top 25 most tweeted sites of the month. Following our look at the biggest Facebook publishers of last month, we turn our attention to the sites that dominated on Twitter...
by NewsWhip | Nov 17, 2015 | Digital Journalism
We take a look at the biggest publishers on Facebook in October 2015. October on Facebook was dominated by politics and current affairs. In a month with multiple presidential debates, and one prospective presidential candidate’s appearance before a congressional...
by NewsWhip | Nov 11, 2015 | Brands
In 2014, a seminal moment in the history of the Internet occurred – social overtook search as the largest channel online. Then, in 2015 Facebook overtook Google as a traffic source for news. A giant digital trend had emerged. Since then, publishers and media...
by NewsWhip | Nov 9, 2015 | Digital Journalism, Interviews
This week, we talked to the Daily Telegraph’s head of social media and SEO. Formerly better-known as a UK print giant, the Telegraph have become a force to be reckoned with online. Commanding over 6.2 million total engagements on their content in September...
by NewsWhip | Nov 3, 2015 | Digital Journalism
We rank the biggest sports brands and publishers and Facebook, from the New York Times to WWE. For the past few month, our rankings of the biggest sites on Facebook have featured sports publishers heavily. It’s no surprise that some of the most popular content...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
