NewsWhip Case Studies
See how NewsWhip’s predictive media intelligence transforms the work of our clients in our case studies.
Our case studies
The Clyde Group: The art of winning new business and crisis management
Martin Agency: Impact culture to impact sales
APCO: trend analysis and geo relevance
MKR: building a PR newsroom
How Mastercard utilizes NewsWhip
Reebok: reactive marketing & newsjacking
Hearst: speed in content discovery
Fleishman Hillard’s TRUE Global Intelligence
NowThis: reacting to emerging stories
Kivvit: distilling data for their clients
MHP: understanding the data-led approach
MSL: the importance of data and tech in PR
MTV: understanding the metrics of content
From the biggest PR crisis to a small communications hiccup, NewsWhip’s real-time news data gives us the ability to provide our clients with stronger and faster counsel.
Associate Director, Ketchum
Predictive analysis supports a focus on purpose, empowering decision makers to deal with communications efficiently, minimize disruption and address substantive problems.
Partner, Brunswick Group
You have to go in and use tools like NewsWhip that aggregate data and let you say to your CEO, here’s what happening as an aggregated trend and what our audience and the media is saying.
Former Exec Director of Corp Reputation & Digital Engagement, KPMG
“We’re making use of the predictive analytics that come through NewsWhip. That shows us that based on what’s happened over the last couple of hours, here’s a projection on how viral this particular story or storyline may be.”
SVP & Partner, Global Analytics and Innovation Lead, Fleishman Hillard
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