NewsWhip Case Studies

See how NewsWhip’s predictive media intelligence transforms the work of our clients in our case studies.


Fleishman Hillard’s
TRUE Global Intelligence

Our case studies

MKR logo

MKR: building a PR newsroom

APCO: trend analysis and geo relevance

Reebok: reactive marketing & newsjacking

How Mastercard utilizes NewsWhip

NowThis: reacting to emerging stories

MTV: understanding the metrics of content

Hearst: speed in content discovery

Fleishman Hillard’s TRUE Global Intelligence

Kivvit: distilling data for their clients

MHP: understanding the data-led approach

MSL: the importance of data and tech in PR


From the biggest PR crisis to a small communications hiccup, NewsWhip’s real-time news data gives us the ability to provide our clients with stronger and faster counsel.

Chris Smith,
Associate Director, Ketchum

Predictive analysis supports a focus on purpose, empowering decision makers to deal with communications efficiently, minimize disruption and address substantive problems.

Marshall Manson,
Partner, Brunswick Group

You have to go in and use tools like NewsWhip that aggregate data and let you say to your CEO, here’s what happening as an aggregated trend and what our audience and the media is saying.

Andrew Bowins,
Former Exec Director of Corp Reputation & Digital Engagement, KPMG

“We’re making use of the predictive analytics that come through NewsWhip. That shows us that based on what’s happened over the last couple of hours, here’s a projection on how viral this particular story or storyline may be.” 

Matt Groch,
SVP & Partner, Global Analytics and Innovation Lead, Fleishman Hillard

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