NewsWhip Case Studies

See how NewsWhip’s predictive media intelligence transforms the work of our clients in our case studies.

CASE STUDY

The Martin Agency: Impact culture to impact sales

Our case studies

The Clyde Group: The art of winning new business and crisis management

Martin Agency: Impact culture to impact sales

APCO: trend analysis and geo relevance

MKR logo

MKR: building a PR newsroom

How Mastercard utilizes NewsWhip

Reebok: reactive marketing & newsjacking

Hearst: speed in content discovery

Fleishman Hillard’s TRUE Global Intelligence

NowThis: reacting to emerging stories

Kivvit: distilling data for their clients

MHP: understanding the data-led approach

MSL: the importance of data and tech in PR

H+K: Connecting the dots for a global client – a Q/A with H+K

Testimonials

From the biggest PR crisis to a small communications hiccup, NewsWhip’s real-time news data gives us the ability to provide our clients with stronger and faster counsel.

Chris Smith,
Associate Director, Ketchum

Predictive analysis supports a focus on purpose, empowering decision makers to deal with communications efficiently, minimize disruption and address substantive problems.

Marshall Manson,
Partner, Brunswick Group

You have to go in and use tools like NewsWhip that aggregate data and let you say to your CEO, here’s what happening as an aggregated trend and what our audience and the media is saying.

Andrew Bowins,
Former Exec Director of Corp Reputation & Digital Engagement, KPMG

“We’re making use of the predictive analytics that come through NewsWhip. That shows us that based on what’s happened over the last couple of hours, here’s a projection on how viral this particular story or storyline may be.” 

Matt Groch,
SVP & Partner, Global Analytics and Innovation Lead, Fleishman Hillard

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