by NewsWhip | Apr 3, 2017 | Digital Journalism, Interviews
We talk to the social media team at Vice about how they reach their young global audience on different platforms. Since its first incarnation as a Montreal-based magazine, Vice has been reaching young people since the early 1990s. Still targeting a youthful audience,...
by NewsWhip | Mar 27, 2017 | Digital Journalism, Interviews
 NASA’s social media is just as inventive and compelling as their space missions. We talk to their social media team at Headquarters to find out more. “Houston, Tranquility Base here. The Eagle has landed.” In 1969, six hundred million people watched...
by NewsWhip | Mar 22, 2017 | Interviews, Digital Journalism
CNN’s Facebook engagement has grown as a result of engagement with their political news coverage in the last year. We take a closer look at the data, and talk to their Director of Social Publishing to learn more. On election night last November,...
by NewsWhip | Jan 24, 2017 | Digital Journalism, Interviews
We interview ATTN’s Head of Audience about how they reach their audience through native content, and how they measure its impact. ATTN is an ‘issues-driven media company’, targeting a young audience on social media. If you’ve heard the name,...
by NewsWhip | Nov 1, 2016 | Digital Journalism, Interviews
We talk to a digital journalist from the Euronews about the rise of ‘immersive’ videos like 360° and VR. Headquartered in France, Euronews has 300 journalists working in 13 languages, and throughout 2016 has been experimenting with immersive videos on...
by NewsWhip | Oct 19, 2016 | Interviews, Digital Journalism
We check in with CNN’s Head of Social Media to see how the network’s social media team works, how they’re connecting their audience on different platforms, and how they’re planning to use social on election night. 2016 has already been a...
by NewsWhip | Sep 27, 2016 | Brands, Interviews, Communications & PR
We talked to a leading PR agency about the challenges in helping clients reach their target audience on social media, and how they define their measures for success. Social media has fragmented audience attention online dramatically in recent years – and not...
by NewsWhip | Aug 3, 2016 | Digital Journalism, Interviews
We catch up with CBS Sport’s Editorial Director about how his team are reaching new audiences on social media. With the Rio Olympics starting this week, we turn our attention to sports publishers, to get a sense of the sites that will be looking to dominate the...
by NewsWhip | Jul 13, 2016 | Interviews
We talk to a Reuters Institute researcher about finding on social video from their new report, ‘The Future of Online News Video’.  NewsWhip recently provided the Reuters Institute with data on the performance of Facebook videos from different publishers...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
