by NewsWhip | Jan 10, 2018 | Digital Journalism, Brands
Millennials are so yesterday. We look at eight things you need to know about reaching Generation Z on social media. Move over Millennials. Publishers and brands are already trying to pinpoint what catches the attention of a generation that hasn’t even come of age yet....
by NewsWhip | Jan 4, 2018 | Digital Journalism
New NewsWhip data shows that some of the most shared stories on social media can be thousands of words long — but most fall into a much smaller word count. How long can a viral story be? It’s a theme that’s been discussed on the NewsWhip blog before. In January...
by NewsWhip | Jan 2, 2018 | Digital Journalism, Interviews
How can you make tough subjects go big on social media? We talk to the Mighty about how its humanized content has empowered a community of 1 million social users. Social media continues to break down walls around what were once “taboo” subjects. Mental...
by NewsWhip | Dec 21, 2017 | Digital Journalism
Which publishers were most successful, and innovative, on social media in 2017? Here we look back at the engagement data for the year and hand out our ‘Whippies’ awards to the chosen few. Most publishers would probably agree that it’s been a mixed year for...
by NewsWhip | Dec 20, 2017 | Digital Journalism, Brands
How can travel publishers and brands make sure that their content goes big on social? We look at the data behind the top travel content trends. With 2018 right ahead of us, there’s also the long and looming winter stretching out in front of us in the northern...
by NewsWhip | Dec 18, 2017 | Digital Journalism
What do the view counts underneath videos on Facebook, Instagram, and now Twitter refer to? We analyse the metrics behind public social video view counts. Â Earlier this month, Twitter finally introduced public video views to videos, giving users an indication of how...
by NewsWhip | Dec 14, 2017 | Digital Journalism
Ahead of 2018, we compiled this cheat sheet of the latest and most important changes on the social platforms that you need to know. 2017 has been a chaotic year for digital media. There has been upheaval across the major platforms as publishers, agencies, and brands...
by NewsWhip | Dec 8, 2017 | Digital Journalism
For the last time in 2017, we rank the sites that got the most Facebook shares, likes, reactions and comments on their stories in November. As we enter the final few weeks of 2017, it’s worth reflecting on developments in social publishing this year. While there...
by NewsWhip | Dec 7, 2017 | Digital Journalism
Love them or hate them, emoji are here to stay. 2017 has been the year of emotion and emoji have been a part of that. Consider the outrage sparked across social when Google made a cheeseburger emoji with the cheese misplaced. Even the CEO got involved to make sure the...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
