by Haley Corzo | Oct 20, 2025 | Digital Journalism
Facebook was the only platform to see an increase in news engagement in Q3, rising 17% while all others declined. This rise builds on its growth in Q2, and highlights Facebook’s strengthening position as a key driver of news engagement in 2025. Here are some of the...
by Benedict Nicholson | Oct 20, 2025 | Digital Journalism
Instagram saw the biggest decline in engagement of any of the major platforms in our SPI analysis, with a drop of 12 percent. Here are some of the key takeaways: Sports content still dominated despite big drops in engagement Hashtags are used far less frequently than...
by Haley Corzo | Oct 20, 2025 | Digital Journalism
X saw a notable shift in Q3 in our Social Publishing Index, with hard news and political coverage driving the biggest spikes in engagement, and becoming the main driver of what audiences are interacting with on the platform. Here are some of the key takeaways: Fox...
by Benedict Nicholson | Oct 20, 2025 | Digital Journalism
Despite seeing a modest drop in engagement in Q3 for the Social Publishing Index publishers, the platform still remained the biggest platform, with engagement for this group of publishers topping 2 billion interactions. Here are some of the key takeaways from TikTok...
by Benedict Nicholson | Oct 20, 2025 | Digital Journalism
Every quarter, we check in on our group of 50 publishers that make up our Social Publishing Index. We’re presenting the data a little differently this quarter, with separate blogs on each of the major platforms and the trends we’re seeing there. You can dig into the...
by Craig Hunter | Oct 16, 2025 | Digital Journalism, Brands
The acceleration of media fragmentation and constant narrative shifts has not slowed in H2, reinforcing the need for precise, real-time intelligence. At NewsWhip, we remain focused on helping brands, publishers, and communications teams make sense of this landscape...
by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
TIME’s Instagram feed in Q2 2025 captured a world in motion from courtroom rulings to heat domes, moon phases, and Met Gala red carpets. A breakdown of their 338 posts from April to June reveals how the publisher used the platform: what topics dominated, how visual...
by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
If Reuters’ TikTok channel felt a lot louder this spring, you’re not imagining things. In Q2 2025, the famed newswire’s short-form video success erupted. Total engagement (likes, shares, and comments) skyrocketed more than 5x compared to Q1, fueled by a dramatic...
by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
Fox News’s Facebook page just had a huge Q2 on Facebook. Astonishingly, it’s the best quarter the publisher’s main page has had on Facebook since before 2018, and builds on the Q1 success it enjoyed. While many publishers are struggling to hold attention, Fox is...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
