by NewsWhip | Mar 22, 2016 | Communications & PR
We explore what fashion communicators can learn from the key authors at Fashion Month. Recently on the blog, we took a look at the growing importance of influencer marketing. One industry in which influencer marketing is key is fashion. As we’ve seen in previous blog...
by NewsWhip | Mar 1, 2016 | Communications & PR
Law firms and professional consultants can use social signals to build key relationships, track cases and legislation, and monitor public perception. NewsWhip’s technology spots the stories and events getting traction on social media – so it’s not surprising that it’s...
by NewsWhip | Feb 18, 2016 | Communications & PR
The visual nature of fashion coverage makes it well-suited to Instagram – how are major publishers using the platform during New York Fashion Week? It’s a pivotal time in the fashion calendar: New York Fashion Week (Fall/Winter 2016). Amidst the snow and glacial...
by NewsWhip | Feb 3, 2016 | Case Study, Communications & PR
We chat to Bernhard Mors from MasterCard about social listening, brand storytelling, and more. — Bernhard Mors is vice-president for Corporate and Digital Communications at MasterCard Worldwide Communications. As a leading technology company in the payments space, we...
by NewsWhip | Jan 29, 2016 | Communications & PR
We take a look at candidates’ strategies on Facebook and Instagram, weighing up the different approaches and level of engagement. Facebook and Instagram are two very different platforms and offer very different opportunities for engagement. While Facebook...
by NewsWhip | Jan 26, 2016 | Communications & PR
Instagram is booming and has huge potential for engagement – so how are Election 2016 candidates using it to engage with supporters? Election 2016 is poised to kick off properly in Iowa next week. With this in mind, we’re expanding our coverage of the...
by NewsWhip | Jan 19, 2016 | Communications & PR
Two weeks ahead of the pivotal Iowa caucuses, we take a look at which Republican candidates are leading the field on Facebook. The Republican race for the presidency has changed considerably since our last dedicated rankings of the candidates on social. The field has...
by NewsWhip | Jan 12, 2016 | Communications & PR
We outline some key tips for communications professionals planning their 2016 social strategy. It’s no secret that communications is evolving rapidly in the age of social. Whether you work in politics, sports, or fashion, it’s important to ensure your message reaches...
by NewsWhip | Sep 3, 2015 | Communications & PR, Brands
With the rise of social media, brands looking to manage their reputation online have had to wrestle with a number of key challenges. At first it was hard to track mentions of and conversations about your brand or client, happening in all the diverse social channels,...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
