by NewsWhip | May 16, 2016 | Brands, Communications & PR
A look at how five leading cosmetics brands cultivate significant engagement on Instagram, including through influencer marketing. While compiling data for our coverage of Fashion Week earlier in the year, we noticed that cosmetics brands were generating huge...
by NewsWhip | May 11, 2016 | Communications & PR
Social media is a valuable resource in determining where to take a client’s story. Here’s how to use social to build a targeted media list. Sharp, targeted media lists are essential for any communications or PR agency. When a client comes to you with a...
by NewsWhip | May 6, 2016 | Communications & PR
We take a look at some of the biggest dates on the pop culture calendar and analyse how they drive engagement on social. It is a truth universally acknowledged that pop culture and social media go together like tea and HobNobs. (Or your biscuit of choice, we don’t...
by NewsWhip | May 4, 2016 | Communications & PR
We compared the Facebook strategy of leading politicians in the US, Canada, Australia and the UK. Here’s how they’re engaging audiences on social. Our analyses of US Election 2016 on social turned up some surprising insights. Engagement around the...
by NewsWhip | Apr 26, 2016 | Communications & PR
News has evolved in the age of new media. For most firms, this means reputation is now incremental. As information spreads faster than ever online, a story can reach a huge audience before anyone has a chance to respond. This is why social listening is vital, not just...
by NewsWhip | Apr 19, 2016 | Communications & PR
In the age of social media, it isn’t always enough to be part of the conversation. Leading communicators and PR agencies aim to be thought leaders in their fields by spearheading and driving conversation, not just taking part. It’s important to be able to spot...
by NewsWhip | Apr 12, 2016 | Communications & PR
With each potential presidential candidate enjoying significant reach on social, how is that translating into engagement for publishers? When we first started covering the US Election 2016 for the blog, there were almost twenty candidates and all to play for. Now,...
by NewsWhip | Apr 5, 2016 | Communications & PR
We look at what Election 2016 stories show signs of evergreen status, and what publishers can learn from them. Last week, we took a look at some of the biggest Election 2016 stories for five leading publishers. One of the most interesting trends to emerge from our...
by NewsWhip | Mar 30, 2016 | Communications & PR
As November draws ever closer, publishers both large and small are amping up coverage. With so many covering the election however, what stories are actually sparking the most engagement? Which ones resonate most with users on social, and why? Using NewsWhip Spike’s...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
