by NewsWhip | Feb 28, 2018 | Digital Journalism, Brands, Communications & PR
Groups on social media can be one way of getting your content or message in front of new audiences on social media. But what does a successful group look like? In recent months, the appeal of social media groups seems to be growing, as publishers and marketers ponder...
by NewsWhip | Dec 13, 2017 | Interviews, Communications & PR
We talk to Golin about how its Bridge network is paving the way for a social-friendly future. In the shifting digital landscape, no area of media has remained untouched. For PR professionals, public relations has evolved from pitching legacy newspapers to reaching...
by NewsWhip | Jan 4, 2017 | Communications & PR, Brands
Mastering social media can yield big success for brands. We identify seven ways for brands to thrive on social media in 2017. What does 2017 entail for brands? Social media has solidified as a way for brands to reach new audiences, hype up their products and services,...
by NewsWhip | Dec 15, 2016 | Brands, Communications & PR
This year, influencers became an effective way for brands and publishers to reach their audiences. Here are the ones deserving of some recognition. Earlier this week, we awarded our annual Whippies for publishers and brands who have innovated on social media in 2016....
by NewsWhip | Dec 7, 2016 | Brands, Communications & PR
Influencers were a dominating force in 2016, and they’re only getting more popular. We look at how to kickstart and measure your influencer campaigns. According to a 2016 study from Linqia, 86 percent of surveyed marketers are already working with influencers....
by NewsWhip | Nov 22, 2016 | Digital Journalism, Communications & PR
When your brand or client gets seemingly bad press, should you respond? Why looking at the social data might be your best first step. The saying goes ‘all press is good press’. But this isn’t necessarily true in the digital world, where a negative...
by NewsWhip | Oct 6, 2016 | Digital Journalism, Brands, Communications & PR
For publishers, branded content on Facebook is a potentially lucrative revenue source. But how should you go about creating branded content for the platform, and what are the guidelines you should follow? Our complete guide has all you need to know. One of the most...
by NewsWhip | Sep 29, 2016 | Communications & PR
The first presidential debate for Election 2016 was Monday. Here’s how social media reacted to coverage from publishers. This has been a heated election season that’s had the whole world watching. With the first presidential debate on Monday, millions of people...
by NewsWhip | Sep 27, 2016 | Interviews, Communications & PR, Brands
We talked to a leading PR agency about the challenges in helping clients reach their target audience on social media, and how they define their measures for success. Social media has fragmented audience attention online dramatically in recent years – and not...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
