by Haley Corzo | Sep 15, 2022 | Brands
Just as August was coming to a close, Bank of America announced its new initiative to make buying a home easier and more affordable for Black and Hispanic/Latino communities, which includes zero-down-payment and zero-closing mortgages for first-time home buyers. The...
by Chris Smith | Sep 1, 2022 | Brands
This blog is a guest piece from Chris Smith, Senior Strategist at the Red Consultancy, who used NewsWhip data in their latest report on the World Cup and Christmas. Comms and PR planning has changed massively in recent years, but it remains a crucial pillar of any...
by Haley Corzo | Aug 18, 2022 | Brands
Halloween fans got an early treat in July when Home Depot announced it was launching Hocus Pocus inflatables of the infamous Sanderson sisters three months ahead of Halloween, and this surprise announcement ended up being the biggest brand-related story in July. This...
by Benedict Nicholson | Jul 21, 2022 | Brands
In June, Burger King made headlines for the wrong reasons after the restaurant chain was dragged into a crisis based on a retirement gift given to an employee at a Las Vegas location. Kevin Ford — the employee in question — had been working at the chain for 27 years...
by Kevin Twomey | Jul 12, 2022 | Brands
On Friday, July 8th, 2022, Rogers Communications accidentally shut off its customers’ cell phone, Wi-Fi and cable service for 24 hours, resulting in a PR disaster for the Canadian telecom giant. We asked communications and crisis management expert Lloyd Rang —...
by Haley Corzo | Jun 21, 2022 | Brands
This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business...
by Benedict Nicholson | Jun 14, 2022 | Brands
From the Twitter takeover to the economy’s impact, May was a big month for coverage of brands in the media, and the public interest in those stories. In the first of a recurring monthly series, we’re going to take a look at the top 250 stories about America’s biggest...
by Benedict Nicholson | Jun 14, 2022 | Brands
Abbott, the healthcare company whose baby formula recall in February contributed to a shortage of formula in the US this spring, saw a massive spike in attention to coverage linked to its struggles and the consequences, and a story mentioning the brand was the most...
by Haley Corzo | Jun 1, 2022 | Brands
Brands have been called to lead with purpose when it comes to connecting with audiences today, and Mental Health Awareness Month is a time for them to demonstrate that their efforts have real meaning. To be successful at this, brands need to understand how they can be...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
