by Benedict Nicholson | Feb 16, 2023 | Brands
Dunkin’s Super Bowl ad was the talk of the town on Monday after it premiered its spot with Ben Affleck that saw the A-lister serving customers at a Dunkin’, with a guest appearance from his wife Jennifer Lopez. The ad’s success, and the amount of public interest it...
by Benedict Nicholson | Feb 13, 2023 | Brands
Last night saw the Kansas City Chiefs emerge triumphant by the skin of their teeth against the Philadelphia Eagles at Super Bowl LVII. And given such a tight and exciting game, it’s only right that we focus on… the brands and musical acts that made headlines at the...
by Haley Corzo | Feb 7, 2023 | Brands
December’s brand coverage analysis wrapped up the year with a slew of positive media stories about some of the biggest brands around, but January has reminded us just how quickly negative press can also generate attention, with brands like Pfizer and Tesla bearing the...
by Benedict Nicholson | Feb 3, 2023 | Brands
We recently published our first brands report, which looked back at articles about some of the top brands across three different industries to draw conclusions about what resonated with the public and media in earned media coverage. Those sectors were tech, food &...
by Kimberly Monitto | Feb 1, 2023 | Brands
Just last year, advertisers paid an average of 6.5 million U.S. dollars to air a 30-second long commercial during the Super Bowl LVI broadcast. As one of the biggest events in American, and as of late, global television, the Super Bowl is as well-known for the...
by Haley Corzo | Jan 26, 2023 | Brands
As the world’s largest restaurant chain and arguably the most recognizable brand image that exists, McDonald’s is always a topic of interest to publishers. The brand alone earned more than 21 million engagements to the 192k articles written about it in 2022, but when...
by Mark Brown | Jan 12, 2023 | Brands
As the President of North America & Global CRO of NewsWhip, Brett Lofgren has seen the challenges facing the comms industry. With the pace of the news cycle accelerating and audiences becoming more fragmented, communications professionals need access to faster,...
by Haley Corzo | Jan 11, 2023 | Brands
Our monthly analysis of the top brand coverage usually reveals hundreds of stories with several varying narratives, and only every so often do we uncover a theme that’s responsible for multiple brands making headlines in a big way. December proved to be that...
by Benedict Nicholson | Jan 9, 2023 | Brands
The Consumer Electronics Show wrapped up over the weekend in Las Vegas, and it was auto brands that dominated the headlines this time, with half of the top articles being about vehicles — with electric cars grabbing the headlines in a big way. CES has always been...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
