by NewsWhip | Nov 11, 2015 | Brands
In 2014, a seminal moment in the history of the Internet occurred – social overtook search as the largest channel online. Then, in 2015 Facebook overtook Google as a traffic source for news. A giant digital trend had emerged. Since then, publishers and media...
by NewsWhip | Oct 26, 2015 | Brands
Just before we lose the end of October. Don’t miss our latest rankings of the largest brand publishers on social media in September. (Catch August’s rankings here and read our methodology here). Who’s on the podium this month? Some familiar faces. But, a new King....
by NewsWhip | Oct 15, 2015 | Brands
After a few attention grabbing successes of ‘real-time marketing’ (RTM) from major brands over the last few years, this new area of marketing has become something of a darling to the industry. Commentators point to Oreo’s famous power out tweet, during Super Bowl...
by NewsWhip | Oct 8, 2015 | Brands, Digital Journalism
We compile a list of six key tools for communications and PR people looking to make the most of presence on social. Social media is the dominant force in professional communications today, impacting strategies in everything from marketing to publishing to public...
by NewsWhip | Oct 5, 2015 | Brands
After three months of bringing you our brand publisher rankings, we’ve been noting some cool insights and trends in the data. Time to share them with you! We’ve distilled them down to five of the most notable insights from these best brand content marketers in the...
by NewsWhip | Sep 23, 2015 | Brands, Digital Journalism
Rankings of the most successful publishers on Facebook in August, with full data for the top 25 sites. After a strong showing in July, Fox News continued its surge in August to become the most successful publisher on Facebook by overall interactions. It also retains...
by NewsWhip | Sep 21, 2015 | Brands
We’re back with our monthly rankings of the biggest brand publishers on social media and there’s loads of change to report! Here’s last month’s, in case you missed them. As usual, all the data comes from our Spike platform. First off, we have a new look...
by NewsWhip | Sep 3, 2015 | Communications & PR, Brands
With the rise of social media, brands looking to manage their reputation online have had to wrestle with a number of key challenges. At first it was hard to track mentions of and conversations about your brand or client, happening in all the diverse social channels,...
by NewsWhip | Sep 1, 2015 | Brands
Since the emergence of the Internet, two major trends have changed the content and marketing landscape, with marketers in SMEs and brands having to react as these trends have played out. The first is that companies had to become increasingly like publishers, as search...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
