by NewsWhip | Sep 7, 2017 | Brands, Must reads, Digital Journalism
On social, content is the unchallenged king and users detest ads in their feeds. In turn, sponsored content on Facebook has become an instant hit for brands. In our report for brands, we saw that 90 percent of B2B customers prefer custom content as a way for brands...
by NewsWhip | Aug 24, 2017 | Brands
Brands are staking out their own space, creating content alongside publishers. But why should brands bother investing in content themselves? Shouldn’t they leave that up to the publishers? The answer is in the results. Just take a look at how GE’s brand...
by NewsWhip | Jul 26, 2017 | Brands, Digital Journalism
With new regulations on Instagram influencers, how are paid posts faring? We take a look at the top influencers of July and their impact on brands. Got milk? Who doesn’t remember the celebrity dairy ads of the 90s, or the changing athlete faces on cereal boxes? Today,...
by NewsWhip | Jun 15, 2017 | Brands, Digital Journalism
Social media wins aren’t just for big brands. Small brands can leverage social to create authentic experiences and thriving communities. How can brands thrive on social media, if they’re not wielding a Pepsi or Apple-sized budget? A recent survey by Clutch...
by NewsWhip | May 18, 2017 | Brands, Digital Journalism
Fake news has had an impact on social media, journalism, and audiences alike. But what about the effect for brands on social media? Did Don Draper ever have to deal with fake news? The ad executive might have something pithy to say about how it takes years to build up...
by NewsWhip | May 16, 2017 | Case Study, Brands, Digital Journalism
Reactive storytelling can create viral wins for brands on social. Reebok’s Dan Mazei shares the secret formula to creating a nimble, strategic brand newsroom. — Reactive storytelling is a way for brands to deliver a relevant message on a viral moment in the...
by NewsWhip | Mar 16, 2017 | Brands, Digital Journalism
How can you make a seemingly boring topic stand out on social media? We take a look at how GE and others transformed their storytelling. In today’s social media chaos, it’s hard to make your content stand out. Especially if you’re covering a topic...
by NewsWhip | Mar 7, 2017 | Brands, Digital Journalism
How do you weigh your social media metrics? We dive into the values of different metrics, including likes, shares, comments, and more. On “The Office”, manager Michael Scott asks his receptionist to record employee performance during the day. He later asks her who’s...
by NewsWhip | Feb 8, 2017 | Brands, Digital Journalism
What did Super Bowl LI look like on Facebook? We look at how social reacted to this history-making game, diving into the top teams, pages, & stories. How did social media react to arguably the most legendary Super Bowl in history? It was the first Super Bowl to...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
