by NewsWhip | Dec 20, 2017 | Digital Journalism, Brands
How can travel publishers and brands make sure that their content goes big on social? We look at the data behind the top travel content trends. With 2018 right ahead of us, there’s also the long and looming winter stretching out in front of us in the northern...
by Benedict Nicholson | Dec 12, 2017 | Brands
Instagram is a huge platform for auto brands, where their content gets many times the number of engagements it does on other platforms. We take a look at the numbers and trends. Instagram is a growing market for brands, with over 800 million active users as of...
by NewsWhip | Nov 30, 2017 | Brands
What can we learn from the most engaged brand audiences on Instagram? We take a look at nine things to know. Recently, we looked at Facebook and Instagram to find which publishers have built out the most loyal and engaged followings. Given that brands are also trying...
by NewsWhip | Nov 22, 2017 | Brands, Digital Journalism
With the holidays around the corner, we look at the top trends that will go viral on social for Christmas, New Year’s, and other festive content. In the States, we may be preparing to stuff ourselves with turkey (or ‘tofurkey’) tomorrow, but we all...
by NewsWhip | Nov 16, 2017 | Digital Journalism, Brands, Interviews
For the Red Bulls, Disneys, and Taco Bells of the world, creating a buzz on social seems as easy as snapping their fingers. But for other brands, it can be challenging to stand out. We can’t all be Red Bull or BuzzFeed, and we shouldn’t want to be. Instead of looking...
by NewsWhip | Nov 9, 2017 | Digital Journalism, Brands
We might not be living the Jetsons life yet, but the virality of science and tech publishers on social media indicates we’re ready for it. Here’s why science and tech thrive on social. Bill Nye the Science Guy and Neil Degrasse Tyson would be pretty proud...
by NewsWhip | Nov 1, 2017 | Brands
How can brands stand out on social? We take a look at how a savage approach is paying off for Wendy’s, Netflix, and others. A brand can define its success on social media in many different ways, from customer expression of sentiment and appreciation to a...
by Benedict Nicholson | Oct 19, 2017 | Brands
When brands struggle to maintain a good reputation, how can they use social to improve it? Sometimes a brand’s reputation just can’t catch a break.We all know the brands that have to work hard to get good press. It might be airlines, it might be the telecoms...
by NewsWhip | Oct 4, 2017 | Brands
Gamers are inherently social media users. Here’s how brands reach out to speak their language. With the emerging popularity of eSports and sites like Twitch, the gaming community has grown considerably in size and in closeness in recent months. It’s no mystery then...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
