by Katherine K. Ellis | May 29, 2019 | Communications & PR, Brands, Digital Journalism
The new media landscape has experienced a dramatic transformation with the rise of the 24/7 news cycle, often dominated by half-facts and misinformation. With increasing frequency, brands and agencies are being pulled into conversations they were not prepared to be a...
by Katherine K. Ellis | May 3, 2019 | Communications & PR, Digital Journalism
We attended Social Media Week at the end of April to suss out the best tactics for publishing on social platforms this year. Throughout the week a few themes emerged and we’ve rounded up the top five trends widely discussed to help content creators, agencies and...
by Katherine K. Ellis | Apr 18, 2019 | Brands, Communications & PR, Digital Journalism
In the past three years, Game of Thrones has been in the top five most viewed shows on television every year except 2018, when there was no season. Despite this, GoT has still seen the most consistent engagements of any TV show outside of viral moments. In the world...
by Katherine K. Ellis | Apr 11, 2019 | Communications & PR, Brands, Digital Journalism
Since our last hard look at Pinterest in 2018 new publishers have broken into the top 10, and Pinterest has filed for an IPO. So what do publishers, brands and agencies need to know moving forward? In the past we’ve covered our Pinterest data by detailing a food...
by Katherine K. Ellis | Apr 3, 2019 | Communications & PR, Brands
April Fools 2019 was a mixed-bag, resulting in just a handful of viral campaigns. The biggest takeaway: if you’re dialed in to your audience, a major increase in engagement is pretty much guaranteed. Ah, yes. The day that divides offices, torments family, and...
by Katherine K. Ellis | Mar 28, 2019 | Communications & PR, Brands
In the last month, influencer marketing drove massive success for a previously unknown video game going up against a monster competitor, and they did it with little precursory fanfare.Influencer marketing is not a new concept. Retracing its history will take you back...
by Katherine K. Ellis | Mar 13, 2019 | Digital Journalism, Communications & PR, Brands
Video length on Facebook is one of the mysteries of content production in the digital age. We looked at the data to see what works. Trends in video content have shifted wildly since the advent of YouTube in the early 2000s. No one was prepared for how rapidly video...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
