by Katherine K. Ellis | Aug 20, 2019 | Digital Journalism
Who were the top publishers on Facebook in July 2019? What content drove the most engagement? We looked at the data to find out. We’re nearing the end of summer, but we still have time for a couple more publisher rankings before pumpkin spice season gets into full...
by Katherine K. Ellis | Aug 15, 2019 | Audience, Digital Journalism
This week, we take a deeper look at the tactics, posts and record engagements for the top five viral publishers who consistently generate high numbers on Facebook.Every month we track the most engaged publishers on Facebook, and every month, a handful of viral...
by Katherine K. Ellis | Aug 9, 2019 | Communications & PR, Brands
Since our last report on Auto Brand Performance on Social in 2017, several new features have cropped up on various platforms, and we wondered how strategies for auto brands on Facebook and Instagram might have changed as a result. We’re tracking thousands of accounts...
by Katherine K. Ellis | Aug 2, 2019 | Communications & PR, Brands
In light of the recent hacking and targeting of data in major industries, we wanted to see how a few of the largest data breaches in the past three years have been covered by the media and how affected companies reacted. This week, Capital One was enjoying some nice...
by Katherine K. Ellis | Jul 25, 2019 | Brands, Communications & PR
We know the importance of having a presence on social media, but how have brands in the food and beverage industry leveraged social media, as opposed to traditional marketing methods, to connect with audiences for product releases?Last month, Kellogg’s newly released...
by Katherine K. Ellis | Jul 18, 2019 | Communications & PR, Brands, Digital Journalism
Amazon’s annual Prime Day has gotten so big, it’s expanded into two whole days of sales. For the fifth year in a row, consumers can browse deals and score various items at steep discounts. But this year’s event also brought with it a significant amount of...
by Katherine K. Ellis | Jul 5, 2019 | Communications & PR, Digital Journalism
How did this year’s Pride Celebrations compare to last year on the web and social? We broke down which web articles were particularly talked about and tracked the rises and falls of engagements on social throughout the month to see what the most talked about...
by Katherine K. Ellis | Jun 20, 2019 | Communications & PR, Brands
Is your company prepared for a crisis? What measures do you have in place to repair trust once a crisis inevitably happens? We took a look at the past three years and identified some key moments brands could learn from. At a panel we held earlier this year, we heard...
by Katherine K. Ellis | Jun 6, 2019 | Brands, Communications & PR
Since 2016, content marketing has been growing at about 16% per year and is projected to be a $412.88 billion dollar industry by the end of 2021. How do we as publishers, brands, and agencies create content that rises above the noise? We attended a Content Marketing...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
