by Katherine K. Ellis | Oct 18, 2019 | Communications & PR
Communications professionals have put NewsWhip’s unique media intelligence technology that quantifies and predicts engagement with all the world’s news to work in guiding extremely effective crisis response. Here, we outline how we’ve been monitoring the recent...
by Katherine K. Ellis | Oct 10, 2019 | Brands, Communications & PR
We’ve already established that holiday campaigns are starting earlier and earlier each year, but one platform that consistently helps customers plan ahead is Pinterest. What’s trending now for upcoming holidays? We dive into the data to find out. The top stories for...
by Katherine K. Ellis | Oct 4, 2019 | Digital Journalism, Communications & PR
The rise of artificial intelligence and its continued influence on nearly every industry is clear, but who is driving the conversation about automation in the workforce? We dove into the data to find out. As we move into a world where automation and smart tech...
by Katherine K. Ellis | Sep 26, 2019 | Digital Journalism, Brands
Just ahead of the UN’s Climate Action Summit, photos from climate strikes around the world emerged on all platforms, demanding action on the impending climate crisis. We wanted to take a look at how the conversation has shifted in the past few years, and how the...
by Katherine K. Ellis | Sep 19, 2019 | Brands, Communications & PR
More than ever it feels as if mental health is increasingly covered in the media. Attitudes toward therapy and mental health benefits have shifted for individuals, as well as employers trying to attract and retain the right talent for their company. We recently...
by Katherine K. Ellis | Sep 11, 2019 | Communications & PR, Brands
There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. We’re outlining what to do before, during, and after a crisis according to our clients, industry professionals, and...
by Katherine K. Ellis | Sep 5, 2019 | Brands, Communications & PR
The way social media and stores are behaving, you’d think it was Halloween next week. No, you’re not imagining things, campaigns for holidays are in fact starting earlier each year, and we’ve got the data to prove it. We took a look at major holidays in the back half...
by Katherine K. Ellis | Aug 30, 2019 | Digital Journalism, Brands, Communications & PR
Deloitte’s latest report on 2019’s back to school season projected spending would reach $27.8 billion this year. We looked at the data to see which stories and publishers have risen above the noise, and if the promotions are actually starting earlier each year. We’ll...
by Katherine K. Ellis | Aug 22, 2019 | Brands, Communications & PR, Digital Journalism
Fashion is a global industry expected to exceed $1.5 trillion in value by 2020. As a widely reported space with entire publications dedicated to coverage, we created an entire report dedicated to tracking fashion publisher and brand trends in 2019, and rounded up some...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
