by Haley Corzo | Dec 15, 2021 | Brands
Editor’s note: The Peloton ad mentioned has since been removed following the allegations of sexual assault against the actor Chris Noth. The original blog remains below. Spoiler warning: This blog contains details from the HBO series “And Just Like That.” After...
by Haley Corzo | Dec 9, 2021 | Brands, Communications & PR
Last Wednesday, just one day after plans for the company to go public hit the wires, the Better.com CEO Vishal Garg shocked the world when he fired 900 employees on a Zoom call, and the apology he’s given since then has actually done little to help. In fact, it might...
by Haley Corzo | Dec 7, 2021 | Brands
For the sixth year in a row, Spotify Wrapped has revealed the top artists, songs, genres, albums, and podcasts that millions of users around the world were discovering and celebrating. What’s different this year? How much we cared. In 2021, public interest in Spotify...
by Haley Corzo | Nov 30, 2021 | Communications & PR
The auto industry was hit hard in 2020 as the early months of Covid-19 saw general car use come to a halt, accompanied by supply chain disruptions and plummeting sales. Despite those challenges, industry experts believe the pandemic has accelerated the progression of...
by Haley Corzo | Nov 24, 2021 | Communications & PR
Once again it’s time to gather ‘round the table and enjoy Thanksgiving food that is as plentiful as it is delicious. Even though this holiday is known for its traditional dishes and customs, there’s still always a search for some inspirational recipes. To get into...
by Haley Corzo | Nov 4, 2021 | Brands
Cristiano Ronaldo is a household name, and to many he’s considered one of the greatest soccer players of all time. As a sportsman, he has an ongoing list of career achievements and broken records, and as a celebrity, he’s deemed the king of social media with his...
by Haley Corzo | Oct 28, 2021 | Uncategorized, Communications & PR
With the holidays upon us once again, retailers and shoppers are gearing up for the year’s biggest sales. Similar to other trends we’ve been watching this season, such as Halloween candy and fall flavors, holiday shopping is beginning earlier each year, with...
by Haley Corzo | Oct 20, 2021 | Brands, Communications & PR
Last month we watched as Netflix’s Squid Game, a show that did not receive much attention leading up to its premiere, gained over 1 million engagements from the articles written about it during its first week on air. The high engagement of articles about Squid Game...
by Haley Corzo | Oct 7, 2021 | Communications & PR, Webinar, Uncategorized
At NewsWhip’s September webinar, Steve Salvador from APCO Worldwide joined NewsWhip’s CEO, Paul Quigley to explore the ways that food and beverage brands aim to delight consumers, shape culture, and become more purpose-driven. Pursuing deeper engagement with consumers...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
