by Haley Corzo | Mar 1, 2022 | Communications & PR, Webinar
Humanity’s potential for progress and creativity risks sustained damage when distrust is the foundation and society is no longer characterized by positive relationships with government, media, business, and non-governmental organizations (NGOs). Still, data from this...
by Haley Corzo | Feb 28, 2022 | Communications & PR
In the past two years TikTok has redefined both what it means and what it takes to become an influencer. It’s propelled the voices of younger generations and given marketers a shiny new toy to play with in hopes of reaching an important demographic. But even those...
by Haley Corzo | Feb 25, 2022 | Brands
Welcome to the NewsWhip Daily spotlight round-up. Every weekday morning we send a newsletter to our subscribers that predicts the top stories and social posts of the day. Here’s today’s, as an example. As part of that, we spotlight a specific topic that is gaining...
by Haley Corzo | Feb 18, 2022 | Digital Journalism
Welcome to the NewsWhip Daily spotlight round-up. Every weekday morning we send a newsletter to our subscribers that predicts the top stories and social posts of the day. Here’s today’s, as an example. As part of that, we spotlight a specific topic that is gaining...
by Haley Corzo | Feb 10, 2022 | Brands
This year Rihanna has seized Valentine’s Day, and she’s declared that men deserve love too. In 2018 the singer-turned-beauty-mogul expanded her business with the addition of the Savage X Fenty lingerie brand, which has since disrupted the lingerie industry thanks to...
by Haley Corzo | Feb 1, 2022 | Brands, Webinar
In the midst of talent wars, mixternal communications is a juicy topic at companies intent on attracting and retaining employees. We examine addressable opportunities to bring balance to internal and external communications. For the first NewsWhip Pulse episode of...
by Haley Corzo | Jan 27, 2022 | Brands
Since 2014 the UK organization Veganuary has encouraged consumers to take a 31-day pledge to adopt a vegan lifestyle. Social media has helped to amplify the cause, with vegan content becoming more accessible and promotional efforts from celebrities spreading the...
by Haley Corzo | Jan 11, 2022 | Brands
In a span of one week at the turn of the year, Apple found itself amid major headlines for not one, but two different points of interest regarding its workers — employees staging a walkout and engineer retention incentives. Apple employees have been speaking out...
by Haley Corzo | Dec 22, 2021 | Webinar, Webinar recap
For the final NewsWhip Pulse of the year, we discussed the news and cultural moments that resonated in 2021 through the lens of social engagement. Although fewer individual articles received multimillion engagement status this year, there were many key events that...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
