by Haley Corzo | Sep 15, 2022 | Brands
Just as August was coming to a close, Bank of America announced its new initiative to make buying a home easier and more affordable for Black and Hispanic/Latino communities, which includes zero-down-payment and zero-closing mortgages for first-time home buyers. The...
by Haley Corzo | Aug 25, 2022 | Communications & PR
On Sunday night the premiere of Game of Thrones prequel House of The Dragon stirred up excitement among fans, gaining millions of viewers and has since become HBO’s biggest series premiere ever. But even with all the hype around the new show, we thought it would only...
by Haley Corzo | Aug 18, 2022 | Brands
Halloween fans got an early treat in July when Home Depot announced it was launching Hocus Pocus inflatables of the infamous Sanderson sisters three months ahead of Halloween, and this surprise announcement ended up being the biggest brand-related story in July. This...
by Haley Corzo | Aug 10, 2022 | Communications & PR
After a much-anticipated wait for a Top Gun sequel, with eight years of development, two years of production and several pandemic related delays, Top Gun: Maverick finally hit theaters this summer and soon became one of the highest grossing movies of all time. The...
by Haley Corzo | Jul 28, 2022 | Communications & PR
Once again r/memes took the top spot in the June edition of our Reddit rankings, easily beating out the competition for the top community on the platform. Here are some key takeaways from our findings: r/memes held its ground as the top community The scores of the...
by Haley Corzo | Jun 21, 2022 | Brands
This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business...
by Haley Corzo | Jun 1, 2022 | Brands
Brands have been called to lead with purpose when it comes to connecting with audiences today, and Mental Health Awareness Month is a time for them to demonstrate that their efforts have real meaning. To be successful at this, brands need to understand how they can be...
by Haley Corzo | May 26, 2022 | Brands, Communications & PR
The annual list of Time’s most influential people of 2022 highlights the pioneers, leaders, titans, innovators, icons, and artists that are making an impact in our world today. Celebrities have the power of appealing to many audiences, and celebrity partnerships are a...
by Haley Corzo | May 20, 2022 | Communications & PR
Welcome to the NewsWhip Daily spotlight round-up for the week of May 16th. This week, Elon Musk’s Twitter deal is on hold, and the media reacts to a Netflix “culture memo.” If you’d like to subscribe to the newsletter itself, you can do that here....
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
