by Benedict Nicholson | Jul 23, 2018 | Digital Journalism
Is there equal engagement across genders on social? We explore the gender gap in the top authors on Facebook to find out. Today more than ever, engagement on social dictates what and who is read. Further, social engagement levels can show which reporters are not being...
by Benedict Nicholson | Jul 12, 2018 | Digital Journalism, Brands
Prime Day falls on July 16th this year. We took a look at the data around Amazon’s biggest day of sales to see what content and promotions were working best on social. Amazon Prime Day 2018 is fast approaching, and it’s expected to be another big one in terms of...
by Benedict Nicholson | Jul 10, 2018 | Digital Journalism
After Alexandria Ocasio-Cortez beat Joseph Crowley in the democratic primary in New York’s 14th District, traditional news outlets were asking, who is she? Many believed Crowley, the Democratic Caucus Chair, was a shoo-in for the spot. Even after Ocasio-Cortez...
by Benedict Nicholson | Jul 3, 2018 | Digital Journalism
We recently hosted a panel on futurism and tech at our WhipSmart 2.0 event, with panelists from BuzzFeed, Axios, the New York Times, Group Nine, and Quartz. Here’s a roundup of the best bits. Our WhipSmart panel on futurism and tech was moderated by Aedhmar...
by Benedict Nicholson | Jul 2, 2018 | Brands, Digital Journalism
Goodbye pound symbol, hello hashtag – the tool used across social media platforms to help group, or “tag” posts by adding a ‘#’ symbol before a word or phrase. But, what are hashtags good for? Well, it turns out that it depends – on platform, on publisher, and on...
by Benedict Nicholson | Jun 29, 2018 | Digital Journalism, Brands
The Fourth of July is fast approaching, and we took a dive into the data to see what content was successful last year to see how to better inform social strategies for this year. Independence Day’s mid-summer timing makes it the perfect opportunity to break out the...
by Benedict Nicholson | Jun 28, 2018 | Digital Journalism
Video is different on every platform, with different tactics working well for each. We looked at the data to see if we could spot any patterns in what was successful in the last week on Facebook, Twitter, and YouTube. We’ve recently taken a bit of an interest in...
by Benedict Nicholson | Jun 27, 2018 | Digital Journalism, Communications & PR
In the current media environment, going viral is out, and generating loyalty with a distinct audience is in. We dove into the challenges and questions surrounding niche marketing, and learned about how content can define an audience, build consistent engagement, and...
by Benedict Nicholson | Jun 21, 2018 | Communications & PR, Brands
We recently held a NewsWhip Salon event in London, with attendees from the world of PR and brands gathering to hear from a distinguished panel of speakers from some of the top brands and PR firms. The evening began with a talk from our CRO and President, Brett...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
