by Benedict Nicholson | Mar 11, 2021 | Digital Journalism
The second month of 2021 saw a slight dip in engagement to web articles on Facebook, but some familiar patterns of top publishers. As usual, we looked back at the top articles and publishers to see what moved the needle in terms of engagement on the platform. As...
by Benedict Nicholson | Mar 10, 2021 | Brands
While plant-based ‘meat’ options have been available for a number of years, the level of coverage and general interest paid to the practice have really come to the fore since 2018 with the rise of Beyond Meat and other newly-launched alternatives. We looked back at...
by Benedict Nicholson | Feb 18, 2021 | Digital Journalism
Former President Donald Trump was acquitted of the charge of inciting an insurrection in his impeachment trial in the Senate last week. The Senate voted 57-43 in favor of conviction, with seven Republicans joining the 50 Democrats, but the coalition fell short of the...
by Benedict Nicholson | Feb 10, 2021 | Digital Journalism
The first month of the new year saw a rebound in engagement with web publishers on Facebook, after consecutive months of declining numbers. As usual, we used our API to gather these rankings, which you can read about on our developer hub. This analysis includes...
by Benedict Nicholson | Feb 8, 2021 | Digital Journalism, Communications & PR
The Covid-19 vaccine began rolling out in some countries at the end of 2020, after receiving emergency approval from several governments. In the US, this included the Pfizer and the Moderna vaccines, while the UK is also using the AstraZeneca vaccine in addition to...
by Benedict Nicholson | Feb 2, 2021 | Brands
Usually a Super Bowl ad is thought of as being the golden ticket to getting attention to your brand. After all, that’s why they cost so much money. But what if that’s not the case in 2021? We have a useful test case here in Budweiser, a legacy brand that has been a...
by Benedict Nicholson | Jan 29, 2021 | Digital Journalism
The last month of the year was a quieter one in terms of engagement, but there were a number of interesting trends we saw looking back at the final weeks of 2020 on Facebook. As usual, we used our API to gather these rankings, which you can read about on our...
by Benedict Nicholson | Jan 25, 2021 | Digital Journalism, Brands
The storming of the Capitol by pro-Trump agitators was an event that shook American politics to its core, with the media and the public watching on in horror as members of Congress had to flee for their lives after rioters broke through the Capitol police defenses. ...
by Benedict Nicholson | Dec 15, 2020 | Year in review
NEWSWHIP 2020 A year in review Welcome to the NewsWhip review of the stories that captured the public’s attention the most in the last year, from the omnipresent coverage of Covid-19, to the Black Lives Matter movement’s fight for racial justice and equity, to the...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
