by NewsWhip | May 12, 2015 | Digital Journalism
Do paywalls kill publishers’ chances of success on social media? It’s not that straightforward, as we find out… When today’s news about Verizon’s acquisition of AOL broke, the Wall Street Journal seemed best placed to tell the story. It...
by NewsWhip | May 7, 2015 | Digital Journalism
Playbuzz CEO Shaul Olmert describes how consumers’ desire for engaging content will continue to define the relationship between publishers and Facebook. Since November 2014, Playbuzz has garnered more Facebook shares each month than any other publisher tracked by...
by NewsWhip | May 6, 2015 | Interviews
We talked to Expressen’s Head of Social Media Development, Dan Edström, about approaching social media at one of Sweden’s best-known tabloids. Every few weeks, we talk to a media professional about their job, how they’re using social media to reach...
by NewsWhip | Apr 30, 2015 | Other
We look at the Pinterest performance of three big sites (Mail Online, BuzzFeed and the Huffington Post) on the platform. To many publishers, Pinterest is a curious anomaly. The image-based platform doesn’t drive the same volumes of traffic that Facebook does,...
by NewsWhip | Apr 29, 2015 | Digital Journalism
As part of a series looking at how TV broadcasters are using social media to tell their stories and reach new readers, we look at some examples of great storytelling by experimenting with new channels and techniques. Broadcasters’ place on social media is not...
by NewsWhip | Apr 23, 2015 | Brands, Digital Journalism
We examine what Facebook’s News Feed Updates might mean for publishers’ engagement rates. As you’ve probably heard by now, Facebook this week announced some changes to the type of content that will be given preference in the News Feed in future. In...
by NewsWhip | Apr 16, 2015 | Brands, Digital Journalism
Why the tone of your Facebook posts matter, and three examples of publishers that are doing it right. ‘Tone’ is something that’s often talked about in the context of successful Facebook posts. It’s the way that you present your stories to your...
by NewsWhip | Apr 14, 2015 | Other
We look at the English language sites that are getting the most comments on Facebook. How different is a Facebook comment to a share or like? As we saw in January, comments can account for a significant portion of a site’s engagements on Facebook. They’re...
by NewsWhip | Apr 13, 2015 | Interviews
We talked to the New Zealand Herald’s Mobile and Engagement Editor, Hannah Sarney, about approaching new platforms at a 150-year-old newspaper brand. Every few weeks, we talk to a media professional about their job, how they’re using social media to reach...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
