by NewsWhip | Sep 1, 2015 | Brands
Since the emergence of the Internet, two major trends have changed the content and marketing landscape, with marketers in SMEs and brands having to react as these trends have played out. The first is that companies had to become increasingly like publishers, as search...
by NewsWhip | Aug 27, 2015 | Brands
After taking a look at the biggest brand publishers on social media in July, we wanted to bring you an update on the top 10 pieces of individual brand content on social in July too. So, here it is. To collate these rankings of most engaged content pieces, we use the...
by NewsWhip | Aug 25, 2015 | Brands
After starting our investigations of the biggest brand publishers on social media in June, we’re pleased to bring you an update for July 2015. With wider coverage and over 400 of the top global brands now being tracked and monitored by our Spike platform, we’re happy...
by NewsWhip | Aug 25, 2015 | Brands
Question: Which Brands Do You Track, to Compile Your Rankings? Answer: All of the Interbrand 100 list The top 250 brands on Facebook, by community size, according to SocialBakers The top 250 brands on Twitter, by community size, according to SocialBakers We think this...
by NewsWhip | Aug 20, 2015 | Brands, Digital Journalism
We look at the engagement rates around Facebook’s brand new live video feature, and find that the initial wave were very popular. Earlier this month, Facebook announced that celebrities and other public pages would be able to stream live video directly to their...
by NewsWhip | Aug 18, 2015 | Interviews
We talk to a Senior Producer at CBC News about the role that social media plays in getting content to readers on his platforms. Michael Bolen is a Senior Producer with CBC News’ Social Trends team in Canada. A few months ago, we named CBC the second...
by NewsWhip | Aug 13, 2015 | Digital Journalism
Our exclusive rankings of the biggest sites on Twitter in July show how publishers are doing on the platform, and what stories really got people tweeting during the month. In June, publishers at the top of our Twitter ranking saw a little stagnation in their...
by NewsWhip | Aug 11, 2015 | Digital Journalism
Rankings of the biggest sites on Facebook, the most engaged content on the platform, and full data for the top 25 sites in July 2015. Our last look at biggest Facebook publisher rankings in June stirred plenty of interest, with the arrival of some new (and, to many,...
by NewsWhip | Aug 5, 2015 | Digital Journalism
We look at how Twitter’s move to fold more structured news tab into the platform could work out very well. On Monday, we heard that Twitter users in the US would start seeing a new ‘news tab’ appearing in their apps. The new feature will shows...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
