by NewsWhip | Mar 7, 2016 | Brands
We rank the biggest soccer clubs on Facebook in February, and find out who’s scoring the most engagement. Last time we looked at soccer, way back in December, we analyzed how much traffic the major leagues and soccer clubs received from social media vs search. The...
by NewsWhip | Mar 3, 2016 | Brands
Brands are becoming publishers. No longer are brands some faceless entity—they are now expected to have a distinct personality, participate in social media, and even create their own content to bring value to the social sphere. Red Bull, GE, Coca Cola, Barney’s,...
by NewsWhip | Mar 2, 2016 | Digital Journalism
We look at how publishers are adapting to, and relying on, Facebook video in all its forms. Video is everywhere on Facebook these days. Just this week, the platform announced that it would be prioritising live video in the newsfeed. But you’ve probably already...
by NewsWhip | Mar 1, 2016 | Digital Journalism
The Boston Globe’s Social Media Director tells us how his team is using Facebook live video, Instagram and more to connect with readers. As one of the largest regional news outlets in America, the Boston Globe is firmly at the forefront of local digital journalism....
by NewsWhip | Mar 1, 2016 | Communications & PR
Law firms and professional consultants can use social signals to build key relationships, track cases and legislation, and monitor public perception. NewsWhip’s technology spots the stories and events getting traction on social media – so it’s not surprising that it’s...
by NewsWhip | Feb 25, 2016 | Digital Journalism, Brands
Leo’s red carpet rampage is paying off – on social media. The actor and his Oscar-nominated film The Revenant dominated pre-Oscars discussion on Facebook. The biggest date in the film calendar is almost upon us. The 88th Academy Awards take place this Sunday 28th...
by NewsWhip | Feb 25, 2016 | Brands
When brands jump on a conversation about an ongoing topic, it’s like unexpectedly seeing a favorite celebrity out in the wild. This marketing trend is called Real-Time Marketing, and it has a colossal impact. Whether the message is humorous, thought-provoking, or...
by NewsWhip | Feb 23, 2016 | Digital Journalism
We look at the most engaged sites on Facebook last month, and examine the publishers that are getting the most out of their content on Facebook. February has been a time of some uncertainty for publishers: from mobile operators blocking online ads to one national...
by NewsWhip | Feb 19, 2016 | Brands
Whether you’re on them to find love, for some shameless attention, or just out of pure boredom, we can all agree that dating sites and apps have taken the world by storm. Add in the COVID-19 pandemic that made it impossible to leave the house, and virtual Zoom dates...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
