by NewsWhip | Apr 5, 2016 | Communications & PR
We look at what Election 2016 stories show signs of evergreen status, and what publishers can learn from them. Last week, we took a look at some of the biggest Election 2016 stories for five leading publishers. One of the most interesting trends to emerge from our...
by NewsWhip | Apr 4, 2016 | Digital Journalism
We all know that Facebook video is booming, but how can publishers make the most of the format to ensure consistent engagement? At the ONA London conference last week, I talked about the rise in engagement with Facebook video for different publishers, including BBC,...
by NewsWhip | Mar 31, 2016 | Brands
As brands launch digital newsrooms and produce content, it’s crucial to benchmark their impact against their competitors. More brands than ever are turning to content marketing to build their audiences and credibility. With the ubiquity of ad blocking software, and...
by NewsWhip | Mar 30, 2016 | Communications & PR
As November draws ever closer, publishers both large and small are amping up coverage. With so many covering the election however, what stories are actually sparking the most engagement? Which ones resonate most with users on social, and why? Using NewsWhip Spike’s...
by NewsWhip | Mar 29, 2016 | Brands
The Final Four of March Madness are gearing up for the championship games and we uncover which team would win through social media. Has your bracket been broken this year, or did you make some lucky picks? There’s an endless amount of ways to choose your NCAA...
by NewsWhip | Mar 28, 2016 | Digital Journalism
Our guide to how publishers can make the most of early morning audiences, using tools and practices. Morning editorial meetings in any newsroom are important gatherings. There, the agenda for the day’s coverage is set, stories are pitched and allocated, and the...
by NewsWhip | Mar 24, 2016 | Brands
Paying attention to what gets shared on social can reveal your evergreen content You spend an enormous amount of time and effort thinking up content, producing it, and sending it off into the world. But once the initial buzz dies off, what staying power does that...
by NewsWhip | Mar 23, 2016 | Brands
Facebook Live videos are bringing fans up close and personal with their favorite teams through broadcasts they can watch no matter where they are. Facebook and social media are increasingly used to deepen the experience of being a sports fan. Now, more than ever,...
by NewsWhip | Mar 22, 2016 | Communications & PR
We explore what fashion communicators can learn from the key authors at Fashion Month. Recently on the blog, we took a look at the growing importance of influencer marketing. One industry in which influencer marketing is key is fashion. As we’ve seen in previous blog...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
