How Can Brands Manage a Global Audience?

How Can Brands Manage a Global Audience?

by | Apr 20, 2016 | Brands

The digital world has few borders. For brands, this means more people than ever can see their content from different regions and markets. For global brands and brands looking to expand into new territories, there are a few considerations. There is a need to create...
How Brands Can Adapt to Social Media Algorithms

How Brands Can Adapt to Social Media Algorithms

by | Apr 14, 2016 | Brands

The social media algorithm is going to make your content smarter. Talk of algorithms has raised an uproar among publishers and brands recently. Both are concerned that their content won’t be seen at all if social media shifts to display content to users based on...
Three Ways Brands are Pioneering on Messaging Apps

Three Ways Brands are Pioneering on Messaging Apps

by | Apr 11, 2016 | Brands

We dive into three ways that messaging apps are letting brands connect with their consumers closer than ever. Messaging apps are the place to be this year. People are converging more and more on social media’s ‘walled gardens’ to interact both more intimately...