by NewsWhip | May 25, 2016 | Digital Journalism, Interviews
We round up some different takes on how to benchmark and measure social media success from the BBC, Economist, BILD and more. With so many platforms and metrics, one of the most useful ways of figuring out how to measure your content’s performance on social...
by NewsWhip | May 24, 2016 | Brands
We looked at brand engagement on Facebook and Instagram for major brands to see how engagement varied and how brands can tailor their content for success. With so many social platforms, it can be overwhelming to know which is best for your brand. In an ideal world,...
by NewsWhip | May 23, 2016 | Communications & PR
Following on from our look at Facebook Reactions for publishers and sports teams, here’s how audiences are interacting with political content. Of all stories, political content is among the most emotive. Stories about elections, issues, and legislative changes...
by NewsWhip | May 23, 2016 | Digital Journalism
After a boost in March, many of the top sites on Facebook saw slight declines in their overall interaction counts in the news feed in April. After seeing a rise in engagements with content for publishers on Facebook in March, April’s numbers show a slight...
by NewsWhip | May 19, 2016 | Digital Journalism
We talk to the social media team at BILD, Germany’s biggest publisher, about how they’re targeting their readers on social media, and new platforms. As the biggest newspaper in Europe by circulation, BILD has long been a German media giant. And...
by NewsWhip | May 19, 2016 | Brands
Four steps to building active, engaged communities on Facebook How can you grow your audience and make sure your content is getting shared? You need a community of passionate followers for both. It’s a bit of a chicken and egg conundrum, but from analyzing countless...
by NewsWhip | May 18, 2016 | Digital Journalism
We look at how US political news is shared and engaged with on Facebook. At NewsWhip, we’ve been tracking the performance of sites of all kinds for the last few years. That’s why we were keenly followed news last week around conservative news sites and...
by NewsWhip | May 17, 2016 | Brands
We take a look at which sports teams are making fans laugh, get angry, feel sad, and more with Facebook Reactions. Last time, we took a look at top publishers and brands, to see how people are using Facebook Reactions. Sports prompt big, passionate responses in...
by NewsWhip | May 16, 2016 | Brands, Communications & PR
A look at how five leading cosmetics brands cultivate significant engagement on Instagram, including through influencer marketing. While compiling data for our coverage of Fashion Week earlier in the year, we noticed that cosmetics brands were generating huge...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
