by NewsWhip | Jun 22, 2016 | Brands, Interviews
We chatted to Nissan United about passionate social communities, global strategy, and the importance of brands being human. Recently, we shone a spotlight on Nissan for being one of the best automotive brands on social media. Their content, mostly sourced from their...
by NewsWhip | Jun 21, 2016 | Brands
As the Euros heat up, we dive into which players are building the biggest buzz and the content trends behind some of the biggest stories. We’re almost two weeks into this year’s UEFA Euro 2016 championships and we decided to look at which players are driving the most...
by NewsWhip | Jun 20, 2016 | Digital Journalism
Do people always read what they share? For publishers and marketers serious about building their audience, they should look to their own metrics to get their own audience’s take. A Washington Post headline grabbed our attention over the weekend: ‘6 in 10...
by NewsWhip | Jun 16, 2016 | Digital Journalism
According to data from the U.S. Bureau of Labor Statistics, there are now more Americans working for online publishers and broadcasters than for newspapers. While this only adds fuel to the “print is dead” fire, we don’t need to clutch our precious Sunday Editions of...
by NewsWhip | Jun 15, 2016 | Brands
Which American sport drives the most engagement? We take a look at how WWE is a social media champion. Mania, as in WrestleMania, is an apt term to describe the avid dedication that wrestling fans have for their sport. That passion translates to social media. The...
by NewsWhip | Jun 15, 2016 | Digital Journalism
A look at which publishers of political content generate the most engagement on Facebook and Twitter. Regular visitors to the NewsWhip blog will be aware of our monthly Facebook rankings, in which we take a look at which publishers are gaining the most engagement on...
by NewsWhip | Jun 13, 2016 | Digital Journalism
We look at four practical ways that publishers can use Twitter video to maximise engagement and viewers in the timeline. With an information hungry and news-obsessed user base, Twitter is a valuable platform for publishers looking to connect their audience to real...
by NewsWhip | Jun 9, 2016 | Brands
We dive into the brands getting the most Love reactions on Facebook, and the surprising ways they’re seeing success. We’ve looked at how reactions are being driven for content by sports teams, political communicators, publishers, and brands. This time, we...
by NewsWhip | Jun 9, 2016 | Communications & PR
A look at how high street fashion brands use Instagram, and the importance of influencer marketing for these brands. Recently on the blog, we took a look at the impact of influencer marketing on Instagram engagement for cosmetics brands. This form of marketing is of...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
