by NewsWhip | Jul 7, 2016 | Digital Journalism
Great Big Story’s Director of Audience Intelligence tells us how the CNN funded start-up puts targeted marketing strategies in place for every piece of content they create. Inside Great Big Story’s New York newsroom With hundreds of millions of video...
by NewsWhip | Jul 5, 2016 | Digital Journalism
Social media is all about video right now. We explore how to create winning video for your audience, that will shine through all the digital noise. This year has continued to deliver on our social media predictions: if you want to be a cool kid at the social media...
by NewsWhip | Jun 30, 2016 | Digital Journalism
Sports fans flock to social media to enhance their experiences — which sports publishers are scoring the biggest hits? As we in the NewsWhip office watch this year’s Euros play out with some captivating twists, we turned to look at which sports publishers are...
by NewsWhip | Jun 29, 2016 | Digital Journalism
We look at three key areas content creators should be focussing on following Facebook’s news feed updates. By now, many of you will have read about Facebook’s news feed updates, which were made public today. As well as listing ‘News Feed...
by NewsWhip | Jun 28, 2016 | Digital Journalism
What are the top native videos on Facebook? We explore how publishers are diving into Facebook’s favorite format. The future is video. At least, video’s what Mark Zuckerberg, social media platforms, and publishers have been championing for the past year. A...
by NewsWhip | Jun 27, 2016 | Digital Journalism
We take a look at how social audiences interacted with coverage of Brexit on June 23rd and June 24th. On Thursday 23rd June, the UK voted in a historic referendum to decide whether the country would leave the European Union. The “Brexit” referendum understandably...
by NewsWhip | Jun 27, 2016 | Digital Journalism
We look at how Facebook pages can make great use images to build their engagement. Including examples from publishers including Fox News and the National Geographic, and brands like Airbnb. At this stage, we know that Facebook videos attract huge levels of engagement...
by NewsWhip | Jun 23, 2016 | Brands
Instagram can deliver enormous engagement to publishers and brands. Here’s how you can test the content formats and compositions that will see results. Earlier this week, Instagram reached over 500 million users on the platform, with 300 million of those people...
by NewsWhip | Jun 22, 2016 | Digital Journalism
An analysis of the most successful publishers of fashion content on Facebook and Twitter. Following our look at social engagement for politics publishers last week, this week we’re focusing on fashion publishers. We’ve covered engagement around fashion content on the...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
