by NewsWhip | Dec 15, 2016 | Brands, Communications & PR
This year, influencers became an effective way for brands and publishers to reach their audiences. Here are the ones deserving of some recognition. Earlier this week, we awarded our annual Whippies for publishers and brands who have innovated on social media in 2016....
by NewsWhip | Dec 14, 2016 | Digital Journalism
After yesterday’s look at the best brands on social media, we rank the best publishers on Facebook and Instagram in 2016. As we noted on the blog last week, 2016 has been a fairly turbulent year for publishers on Facebook. While engagement and use of social media...
by NewsWhip | Dec 13, 2016 | Brands
With content marketing and social publishing more important than ever, we take a look at which brands deserved recognition for their innovations this year. 2016 has been an interesting year, for the world, and for social media publishing. This year, more brands...
by NewsWhip | Dec 7, 2016 | Brands, Communications & PR
Influencers were a dominating force in 2016, and they’re only getting more popular. We look at how to kickstart and measure your influencer campaigns. According to a 2016 study from Linqia, 86 percent of surveyed marketers are already working with influencers....
by NewsWhip | Dec 6, 2016 | Digital Journalism
As 2016 draws to a close, we look at how the relationship between publishers and platforms evolved this year, and what lies ahead for audience development. At NewsWhip, we’ve keenly observed changing engagement patterns for publishers on their content throughout...
by NewsWhip | Dec 5, 2016 | Digital Journalism, Brands
What are the top holiday content trends on Instagram? We look at how your photos and videos can drive maximum engagement and reach this December. The holidays make us ponder the big questions. Like, does Santa have an Instagram? The answer is yes, but @Santa has sadly...
by NewsWhip | Nov 30, 2016 | Digital Journalism
We look at three simple ways that video publishers can appeal to more of their mobile viewers on social media. We now know that there’s been high growth in engagement with video on Facebook, Twitter and Instagram this year, as platforms adapt their preferred...
by NewsWhip | Nov 29, 2016 | Digital Journalism, Brands
The holidays are fast upon us. We analyze top engagement trends to find out how you can get your content on social media’s “nice list”. It’s nearly December, which means, it’s time to pour an extra helping of eggnog and get your holiday content out...
by NewsWhip | Nov 23, 2016 | Digital Journalism
Our exclusive new data shows how engagement with native video grew for top Facebook publishers in 2016, and how publishers responded by giving more of their resources to the format. Heading into the final few weeks of 2016, many audience development and social media...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
