by NewsWhip | May 18, 2017 | Digital Journalism, Brands
Fake news has had an impact on social media, journalism, and audiences alike. But what about the effect for brands on social media? Did Don Draper ever have to deal with fake news? The ad executive might have something pithy to say about how it takes years to build up...
by NewsWhip | May 17, 2017 | Digital Journalism
We look at three characteristics of successful niche social publishers, and pick some examples of sites that are succeeding at capturing attention with a narrower focus. You may have noticed niche media outlets popping up with increased regularity in your social...
by NewsWhip | May 16, 2017 | Digital Journalism, Brands, Case Study
Reactive storytelling can create viral wins for brands on social. Reebok’s Dan Mazei shares the secret formula to creating a nimble, strategic brand newsroom.   — Reactive storytelling is a way for brands to deliver a relevant message on a viral moment in the...
by NewsWhip | May 11, 2017 | Digital Journalism
With our WhipSmart summit weeks away, we share insights from the industry leaders and innovators speaking at our conference. Everyday, journalists and content creators alike have to contend with shifting social media algorithms, deteriorating audience trust, and...
by NewsWhip | May 10, 2017 | Digital Journalism
As Summer 2017 approaches, we take a look into how news publishers are using Facebook video to reach and engage with their audiences on the platform. In spite of recent news controversies, Facebook video continues to be a format that the platform isn’t backing...
by NewsWhip | May 9, 2017 | Digital Journalism
Our latest report tracks the rise of hyper-political publishers on social media, and the lasting effects for mainstream publishers, social media platforms, brands, and readers alike. Previously, we’ve all been advised that politics is one of those topics not to...
by NewsWhip | May 8, 2017 | Digital Journalism
NewsWhip CEO Paul Quigley announces WhipSmart, NewsWhip’s inaugural media conference. On June 7 at the Bowery Hotel in NYC, we’re gathering some of the finest minds working at the intersection of media, audience development and brand publishing for a one-day...
by NewsWhip | May 4, 2017 | Digital Journalism
Why is it worth incorporating first-party sources into your reporting? Here’s how staying ahead of local sources can make your stories stand out. There’s no dearth of challenges for the modern newsroom. With questions of fake news, how to be the first to...
by NewsWhip | May 1, 2017 | Product Announcements
NewsWhip’s Head of Machine Learning outlines how machine learning is used in NewsWhip platforms. Here, our Head of Machine Learning, Bojan Furlan, outlines how we’ve been using machine learning to improve NewsWhip technology, and what’s planned...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
