by NewsWhip | Jul 12, 2017 | Blog hero
What are the secrets to going viral? We share how to predict the top stories, outshine your competition, and learn your audience inside and out. Going viral is the elusive, holy grail of content creation. You put hard work into a story, video, or epic meme, and hope...
by NewsWhip | Jul 6, 2017 | Digital Journalism
How long should your Instagram video be? We look to top publishers on the platform to find out, by analyzing their most liked and commented video posts. Last week, we saw that both video output and engagements have increased for publishers. Instagram videos now...
by NewsWhip | Jul 5, 2017 | Digital Journalism
We look at three factors that contribute to engaging headlines on social media, including making the titles timely, educational and inspirational. Last summer, we looked at the characteristics of successful headlines on Facebook, parsing the numbers in the NewsWhip...
by NewsWhip | Jun 29, 2017 | Digital Journalism
Clickbait could be going “the way of the dodo”, according to Edelman’s Steve Rubel. We explore how expert newsrooms are supercharging their content with emotion instead. Many publishers that had provocative, misleading, or ambiguous titles have seen...
by NewsWhip | Jun 28, 2017 | Digital Journalism
Native video is now a standard content format on Twitter and Facebook. Our data also shows that the format is attracting a lot of engagement on Instagram in 2017. As we noted on the blog earlier this week, there has been significant growth in engagement with...
by NewsWhip | Jun 26, 2017 | Digital Journalism
From branded posts to viral videos to Stories, Instagram offers a wealth of opportunities for publishers and brands alike. In fact, Instagram ads have the potential to reach almost 850M per day and 58% of Instagram users claim to have become more interested in a...
by NewsWhip | Jun 20, 2017 | Digital Journalism
We take our first look at the top publishers and media brands on Instagram since 2016. Which news and interest publishers are driving the biggest engagements? Instagram has emerged as a powerhouse for social media. Six in ten adults online use the platform, and...
by NewsWhip | Jun 19, 2017 | Digital Journalism
How should publishers and brands go about looking to connect with specific interests and readerships? At WhipSmart, an panel of niche publishing experts gave their view. L-R: Ashish Patel, Dan Mazei, Lucia Moses, Youyoung Lee and Steve Rubel. At WhipSmart, we heard...
by NewsWhip | Jun 15, 2017 | Brands, Digital Journalism
Social media wins aren’t just for big brands. Small brands can leverage social to create authentic experiences and thriving communities. How can brands thrive on social media, if they’re not wielding a Pepsi or Apple-sized budget? A recent survey by Clutch...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
