by NewsWhip | Nov 7, 2017 | Digital Journalism
The impressive growth of political site the Hill across social media has been obvious in recent months. What’s behind its success? In late September, a story about tax policy went viral on Facebook news feeds, racking up around 170,000 total engagements on the...
by NewsWhip | Nov 2, 2017 | Digital Journalism
Want to get your content shared? We look at the data behind why emotional storytelling drives shares on Facebook. One of the most prevalent themes on social media this year has been the struggle to build a distinct identity on social media. How can you stand out in...
by NewsWhip | Nov 1, 2017 | Brands
How can brands stand out on social? We take a look at how a savage approach is paying off for Wendy’s, Netflix, and others. A brand can define its success on social media in many different ways, from customer expression of sentiment and appreciation to a...
by NewsWhip | Oct 26, 2017 | Digital Journalism
What type of stories go viral on LinkedIn, and how does the algorithm impact on visibility of certain posts? We take a closer look at the content process on the business professionals’ network. Earlier this month, we looked at how LinkedIn has been investing in...
by NewsWhip | Oct 25, 2017 | Digital Journalism
Instagram is the platform of 2017 to master as a content creator. But which publishers have succeeded at building a following that actually likes and comments? Last week, we looked at which publishers have built out the most engaged audiences on their main Facebook...
by NewsWhip | Oct 23, 2017 | Digital Journalism
With Facebook’s subscription service for news launching, we take a look at some of the crucial questions publishers will be asking of the format. Getting people to pay for news and other content may seem like a contradiction on a famously free platform like...
by NewsWhip | Oct 17, 2017 | Digital Journalism
More and more, publishers and brands are focusing on building out strong native followings across social media platforms. But how effective are they? Sure, content creators are beholden to native algorithms. It’s a logical assumption to say followers are most likely...
by NewsWhip | Oct 12, 2017 | Digital Journalism
If you’re a cool, cutting edge journalist or publisher, then ONA is the must-attend conference in the U.S. to learn all of the latest trends in digital publishing. Obviously, we were there. For those of you unable to make the trek to D.C., we have you covered. We...
by NewsWhip | Oct 10, 2017 | Digital Journalism
What are the most popular websites on content? Which sources get the most shares, likes and comments on their stories each month? In NewsWhip’s latest Facebook publisher rankings, we reveal the 25 most engaged sites on the platform in September 2017.  Another month...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
