by Haley Corzo | Oct 20, 2025 | Digital Journalism
X saw a notable shift in Q3 in our Social Publishing Index, with hard news and political coverage driving the biggest spikes in engagement, and becoming the main driver of what audiences are interacting with on the platform. Here are some of the key takeaways: Fox...
by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
In Q2 2025, The New York Times significantly outperformed its own X (formerly Twitter) benchmark from Q1—not by shifting formats or ramping up volume, but by hitting on a series of powerful stories that cut through the noise. Engagement across the quarter more than...
by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
It was a bumper quarter for The Economist on X (formerly Twitter), with the publication seeing a near 50% increase in engagement compared to Q1, by far the biggest increase on any platform. That’s a major jump for a legacy publisher on a platform where news publishers...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
