by Benedict Nicholson | Oct 20, 2025 | Digital Journalism
Despite seeing a modest drop in engagement in Q3 for the Social Publishing Index publishers, the platform still remained the biggest platform, with engagement for this group of publishers topping 2 billion interactions. Here are some of the key takeaways from TikTok...
by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
If Reuters’ TikTok channel felt a lot louder this spring, you’re not imagining things. In Q2 2025, the famed newswire’s short-form video success erupted. Total engagement (likes, shares, and comments) skyrocketed more than 5x compared to Q1, fueled by a dramatic...
by Haley Corzo | Jul 23, 2025 | Digital Journalism
ESPN consistently ranked as the top publisher on TikTok in the first half of 2025, leading in both Q1 and Q2, though engagement saw a dramatic dip in Q2. However, our analysis of ESPN’s top 1,000 posts from each quarter revealed significant differences in...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
