by Benedict Nicholson | Feb 13, 2023 | Brands
Last night saw the Kansas City Chiefs emerge triumphant by the skin of their teeth against the Philadelphia Eagles at Super Bowl LVII. And given such a tight and exciting game, it’s only right that we focus on… the brands and musical acts that made headlines at the...
by Benedict Nicholson | Feb 2, 2021 | Brands
Usually a Super Bowl ad is thought of as being the golden ticket to getting attention to your brand. After all, that’s why they cost so much money. But what if that’s not the case in 2021? We have a useful test case here in Budweiser, a legacy brand that has been a...
by Benedict Nicholson | Feb 5, 2020 | Brands
The Super Bowl remains one of the biggest events in American television for the ad breaks as much as the game itself. But what was the most engaged content around the Big Game? We looked at the data for Super Bowl LIV to find out. We looked at the top stories about...
by Benedict Nicholson | Feb 16, 2018 | Brands
The Super Bowl is always one of the biggest cultural and economic events in the world, and the 2018 Super Bowl proved to be no different. We explored the data to find out which brands were the real success stories of the day. The dust has settled on a remarkable 2018...
by NewsWhip | Feb 4, 2016 | Brands
We’re just days away from Super Bowl. Check out which teams were the biggest on Facebook in January as we get closer to the epic semi-centennial match. The most-watched television event of the year is upon us. Arguably the biggest event of the year for American...
by NewsWhip | Feb 3, 2016 | Brands
Here’s how to create content that will get football fans buzzing on social media. Our first social strategy white paper tells you everything there is to know about the online hype around Super Bowl 50. The Super Bowl is a global event, not just for sports enthusiasts,...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
