by Benedict Nicholson | Feb 13, 2023 | Brands
Last night saw the Kansas City Chiefs emerge triumphant by the skin of their teeth against the Philadelphia Eagles at Super Bowl LVII. And given such a tight and exciting game, it’s only right that we focus on… the brands and musical acts that made headlines at the...
by Kimberly Monitto | Feb 1, 2023 | Brands
Just last year, advertisers paid an average of 6.5 million U.S. dollars to air a 30-second long commercial during the Super Bowl LVI broadcast. As one of the biggest events in American, and as of late, global television, the Super Bowl is as well-known for the...
by Benedict Nicholson | Feb 2, 2021 | Brands
Usually a Super Bowl ad is thought of as being the golden ticket to getting attention to your brand. After all, that’s why they cost so much money. But what if that’s not the case in 2021? We have a useful test case here in Budweiser, a legacy brand that has been a...
by Benedict Nicholson | Feb 5, 2020 | Brands
The Super Bowl remains one of the biggest events in American television for the ad breaks as much as the game itself. But what was the most engaged content around the Big Game? We looked at the data for Super Bowl LIV to find out. We looked at the top stories about...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
