by Haley Corzo | Oct 20, 2025 | Digital Journalism
Facebook was the only platform to see an increase in news engagement in Q3, rising 17% while all others declined. This rise builds on its growth in Q2, and highlights Facebook’s strengthening position as a key driver of news engagement in 2025. Here are some of the...
by Benedict Nicholson | Oct 20, 2025 | Digital Journalism
Instagram saw the biggest decline in engagement of any of the major platforms in our SPI analysis, with a drop of 12 percent. Here are some of the key takeaways: Sports content still dominated despite big drops in engagement Hashtags are used far less frequently than...
by Haley Corzo | Oct 20, 2025 | Digital Journalism
X saw a notable shift in Q3 in our Social Publishing Index, with hard news and political coverage driving the biggest spikes in engagement, and becoming the main driver of what audiences are interacting with on the platform. Here are some of the key takeaways: Fox...
by Benedict Nicholson | Oct 20, 2025 | Digital Journalism
Despite seeing a modest drop in engagement in Q3 for the Social Publishing Index publishers, the platform still remained the biggest platform, with engagement for this group of publishers topping 2 billion interactions. Here are some of the key takeaways from TikTok...
by Benedict Nicholson | Oct 20, 2025 | Digital Journalism
Every quarter, we check in on our group of 50 publishers that make up our Social Publishing Index. We’re presenting the data a little differently this quarter, with separate blogs on each of the major platforms and the trends we’re seeing there. You can dig into the...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
